15th Annual What's Next Boomer Business Summit Leadership Awards Showcase Innovators and Entrepreneurs in the Growing Longevity Economy

SAN FRANCISCO, March 27, 2018 /PRNewswire/ -- For 15 years one of the highlights of the annual What's Next Boomer Business Summit conference is the Leadership Longevity Awards showcasing the nation's outstanding individual and group achievements in serving the powerful longevity economy. The evening's award reception, sponsored by UnitedHealthcare, CDW Healthcare, TripleTree and Longevity Venture Advisors, will be held at the 79-year-old prestigious Golden Gate Yacht Club, and captures the current culture shifts that have made the Boomer generation (1946-1964) groundbreakers.

Award recipients include:  Sharon Emek of WAHVE (Work At Home Vintage Experts) and Lori Bitter of The Business of Aging, two intrepid women leading successful businesses they built; AARP, the nation's largest nonprofit, nonpartisan organization dedicated to empowering  Americans 50+ partnering with the Ad Council to show macho men as caregivers for aging loved ones; entrepreneurs – George Yedinak of Senior Housing News, Tom Riley of Seniorlink and Brewster Kahle and Mark Graham for The Wayback Machine – whose achievements include building a successful media platform, an innovative company that is transforming care management at home and a creating a vast digital library, respectively.

"Over the last 15 years, these awards have acknowledged the vanguard of aging," said Mary Furlong, a leading authority on the longevity economy and a successful internet entrepreneur who founded Mary Furlong & Associates, hosts of the What's Next Boomer Business Summit and the awards ceremony. "It's inspirational to see the sea change in aging and how large companies, entrepreneurial start-ups and venture capitalists are focused on the opportunities that this $7 trillion longevity economy offers."  

According to an AARP report, the longevity economy is composed of 106 million people responsible for at least $7.1 trillion in annual economic activity. This growing population over age 50 is a transformative contingent of active, productive people who are working and living longer and changing the economy, and life as we know it, in powerful ways. 

Previous What's Next Boomer Business Summit Leadership Awards recipients have included: Guy Kawasaki (Silicon Valley entrepreneur and former chief evangelist at Apple), Vint Cerf (known as one of the "fathers of the Internet" and chief internet evangelist at Google), Ken and Maddy Dychtwald (best-selling authors of Agewave and Influence: How Women's Soaring Economic Power Will Transform our World for the Better respectively), Scott Collins (president and CEO of Link·Age), David Inns (president and CEO of GreatCall), Jim Firman (CEO of the National Council on Aging), Mary Alexander (vice president of strategic partnerships and healthcare integration for HomeInstead) and the team from the Alzheimer's Association.

About the What's Next Boomer Business Summit

Now in its 15th year, the What's Next Boomer Business Summit, is the nation's leading conference for companies, experts, and thought leaders in the longevity market to meet and learn from Fortune 100 companies, leading start-ups, and established nonprofit organizations who are successfully targeting the largest and most lucrative consumer demographic in the world. This summit convenes the country's top businesses and organizations focused on the baby boomer and senior market for unique networking opportunities, deal making, and the exploration of the multigenerational effect that shapes Boomer priorities.

The What's Next Boomer Business Summit sponsors include: AARP, UnitedHealthcare, CDW Healthcare, CareLinx, Gerontological Society of America (GSA), GreatCall, Hasbro, Posit Science, Seniorlink, Signature Health Care, Tivity Health and The Business of Aging.

As a partner with the American Society on Aging's annual "Aging in America" conference which draws more than 4,000 attendees in the aging industry, the What's Next Boomer Business Summit is held during the same week – this year located in San Francisco.

For more information on how to attend or sponsor the conference visit: boomersummit.com.

Note to editors: Following is the complete list of 2018 Award Winners:

For further information contact:
Michelle Maalouf
925-381-6552
[email protected] 

SOURCE Mary Furlong & Associates