LOS ANGELES, March 23, 2017 /PRNewswire/ -- 180LA earned a global ranking and – most important – shared critical stories that many of us overlook or simply ignore regarding Syrian child refugees, through the Fast Company World Changing Ideas Award.
The 180LA / UNICEF global campaign, which was translated into 14 languages includes three animations, two follow-up stories and an e-book, features imaginative places with fantastical characters, and shows the true stories of Syrian child refugees and the horrors behind why they fled.
Link to case study: https://vimeo.com/163628455
"Hearing such heartbreaking stories through UNICEF made us want to share them in a profound, meaningful way," says Michael Allen, CEO for 180. "Many people take the simple things in life for granted, so we wanted to shine a light on the deplorable truths these refugee children experience. It's an important message – one we hope inspires the world to respond."
Fast Company today announced the winners and leaders of its premiere World Changing Ideas Awards, which honor businesses, policies, projects, and concepts that offer innovative solutions to the issues facing humanity. All of the finalists are highlighted in the April issue of the print magazine, which hits newsstands on March 27.
Other partners for the campaign include animation houses Consulado, House of Colors, Bubba's Chop Shop and Gilles & Cecilie Studio, along with MediaMonks who produced the interactive storybook, and Circle of Sound, Therapy Studios and Hefty Audio on sound/music.
Launched this year, the World Changing Ideas Awards showcase 12 winners and nearly 200 finalists. A panel of eminent judges selected winners and finalists from a pool of more than 1,200 entries in 12 categories, from Food to Energy to Developing World Technology. The 2017 awards featured entries from across the globe, from Pakistan to Brazil to Kenya.
"UNICEF is proud to have joined forces with 180LA to bring Unfairy Tales to life," said Paloma Escudero, Director of Communication for UNICEF. "This campaign was created to counter the stigma and indifference that so often affects child refugees and migrants."
Fast Company's April issue celebrates these world changing ideas, highlighting Charity: Water, and its new models for fundraising and accountability for nonprofits.
"Fast Company has always insisted that being a force for good has to be a key element for any business," says Fast Company editor and managing director Robert Safian. "These World Changing Idea award winners show how organizations around the world are embracing the ideals of creativity and innovation to create enormous impact."
180 is an award-winning international creative agency with a client roster that includes UNICEF, Expedia, University of Phoenix, Mitsubishi Motors, Benetton, ASICS, Boost Mobile, DHL, Sony PlayStation and Miller Lite among others. With over 215 professionals between its Amsterdam and Los Angeles offices, 180 employees are driven by one mission – to get the world talking about its clients and taking action. 180 specializes in consumer, brand and product strategy, and offers a spectrum of expertise, including content creation, digital, design, social media and advertising. Follow us on Twitter, Instagram and Facebook.
About the World Changing Ideas Awards
World Changing Ideas is one of Fast Company's major annual awards programs and is focused on social good, seeking to elevate finished products and brave concepts that make the world better. A panel of judges from across sectors chooses winners and finalists based on feasibility and the potential for impact.