19-Year-Old YouTube Vlogger Receives Over One Million Views and Wins $100,000 in Lashes to Riches Giveaway

Jan 05, 2010, 07:00 ET from Beauty Biosciences

DALLAS, Jan. 5 /PRNewswire/ -- Tessa Violet, a 19-year-old model, artist, and popular YouTube "vlogger", wins $100,000 in the Lashes to Riches Giveaway. Beauty Biosciences, a Dallas-based beauty company, recently launched Lash Allure MD, a lash and brow enhancing serum, and in celebration of the new launch held the Giveaway. Lash Allure MD kicked off the Giveaway in November using Twitter, Facebook, and YouTube and asked entrants to post a video on YouTube answering the question: WHAT WOULD YOU DO WITH $100,000? The winner was chosen by public vote, which ended December 21, 2009.

Tessa began posting videos on YouTube using her vlogger name, Meekakitty, to meet new friends when she moved to New York City a year and a half ago. Sitting in her room in front of a video camera, Meekakitty turned her internet passion into a popular weekly vlogger site with over 7 million video views. "She's a quirky, sassy, intelligent young woman who put her obsession to work," says Leesa Smith, EVP of Beauty Biosciences.

Wearing huge dark rimmed glasses and sporting a simple ponytail for special effects, Meekakitty in her signature style of combining wit, imagination, and self -reflective thought shared with her audience her plans for spending $100,000: take her mother to Prague as a thank you for supporting her YouTube obsession, buy a jetpack and the country Switzerland, build a life-size replica of the fictional Harry Potter castle, and have unlimited burritos for life. She also promised her voters that, if she won, she would do a 24-hour blog TV show.

The Lashes to Riches $100,000 Giveaway officially ended 12/21/09 and the check will be awarded in January.

Tessa's winning video www.youtube.com/watch?v=6xm2u7qRA2w.

SOURCE Beauty Biosciences