2010 'Cones for Kids' Campaign Raises Nearly $750,000

CHICAGO, July 8 /PRNewswire-USNewswire/ -- Friendly Ice Cream Corporation recently announced that its company-wide 'Cones for Kids' campaign raised nearly $750,000 for Easter Seals Camp Friendly's, funding many memorable camp opportunities for children with disabilities. Friendly's is celebrating its 75th anniversary this month as well as marking the 29th year of supporting Easter Seals through 'Cones for Kids.'

"After all these years, I continue to be amazed by Friendly's commitment to supporting Easter Seals," said James E. Williams, Jr., President and Chief Executive Officer, Easter Seals. "'Cones for Kids' makes such a real difference in the lives of the many children with autism and other disabilities our organization serves."

Funds raised through Friendly's successful 2010 'Cones for Kids' campaign help kids with disabilities enjoy a total of 30 Easter Seals Camp Friendly's programs and 3 camperships.  Easter Seals Camp Friendly's makes it possible for kids with disabilities to participate in regular camp activities like boating, canoeing, swimming, archery, ropes courses, horseback riding, hiking, basketball and fishing.

"Friendly's is honored to be associated with Easter Seals and a mission that we are aligned with," said Ned Lidvall, President and CEO, Friendly Ice Cream Corporation. "Community involvement is important to both our guests and team members."

About Friendly Ice Cream Corporation

Friendly Ice Cream Corporation is a vertically integrated restaurant company serving signature sandwiches, entrees and ice cream desserts in a friendly, family environment in more than 500 company and franchised restaurants throughout the Northeast and Mid-Atlantic Region. The company also manufactures ice cream, which is distributed through more than 4,000 supermarkets and other retail locations. With a 75-year operating history, Friendly's enjoys strong brand recognition and is currently revitalizing its restaurants and introducing new products to grow its customer base. To find a Friendly's near you, visit http://www.friendlys.com.

About Easter Seals

Easter Seals is the leading non-profit provider of services for individuals with autism, developmental disabilities, physical and mental disabilities, and other special needs. For more than 90 years, we have been offering help and hope to children and adults living with disabilities, and to the families who love them. Through therapy, training, education and support services, Easter Seals creates life-changing solutions so that people with disabilities can live, learn, work and play in their communities. Support children and adults with disabilities at www.easterseals.com.

SOURCE Easter Seals