2010 Hess Miniature Truck Roars into Stores

Hess Mini Fire Truck Promises to Make a Splash with Kids and Collectors

May 27, 2010, 10:33 ET from Hess Corporation

NEW YORK, May 27 /PRNewswire/ -- A new fire truck joins the fleet of Hess Corporation's Miniature Truck series, coming to the rescue for Toy Truck fans looking for a quality toy, gift or collectible at a great price.

Each year, the Miniature Truck series pays tribute to a popular Hess holiday Toy Truck from the past. This year's edition packs craftsmanship and detail into a small-scale replica of the 2000 Hess holiday Fire Truck and features:

  • A three-tiered telescoping ladder with 360 degree rotation, side-mounted ladders and a top-mounted reel hose.
  • Working headlights, taillights and emergency lights and chrome accents and piping.
  • A quick-release display base.

The 2010 Hess Miniature Fire Truck goes on sale Friday, May 28 at participating Hess and Hess Express retail stores for $6.99 plus tax, while supplies last – Energizer batteries are included.

"Like our holiday trucks, Hess Miniature Trucks have become an annual tradition for a lot of people," said Rick Lawlor, Vice President, Retail Marketing, Hess Corporation. "We love the stories we hear from people who add to a loved one's Miniature Truck collection each year, or give a Miniature Truck as gift to a dad every Father's Day."

The Hess Toy Truck, launched in 1964, is one of the longest running toy brands on the market. As in past years, the truck will be sold exclusively at participating Hess retail stations and stores while supplies last. For a complete list of Hess Toy Trucks through the years or to find a Hess location near you, please visit: www.hesstoytruck.com.  To learn more about Hess Toy Trucks, see photos of the 2010 Hess Miniature Truck and other trucks in the series and hear from fans, find us on Facebook: www.facebook.com/hesstoytruck.

Hess is one of the leading independent gasoline-convenience store retailers on the East Coast with retail outlets in 16 East Coast states. Hess Corporation, with headquarters in New York, is a global integrated energy company engaged in the exploration, development, production, purchase, transportation and sale of crude oil and natural gas.  The corporation also manufactures, purchases, trades and markets refined petroleum and other energy products. More information is available at www.hess.com.

SOURCE Hess Corporation