2010 MMA Global Mobile Marketing Award Winners Announced During Sixth Annual Awards Ceremony at Mobile Marketing Forum

LOS ANGELES, Nov. 18, 2010 /PRNewswire/ -- The MMA (Mobile Marketing Association) announced the winners of its Sixth Annual Global Mobile Marketing Awards during the Annual Dinner and Awards Ceremony on November 17 at the Mobile Marketing Forum in Los Angeles. As the MMA's highest honors, these awards recognize companies and their campaigns for spearheading the adoption of the mobile channel for marketing purposes.

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"The MMA, its members and the entire mobile marketing community come together each year to honor our industry's exemplary campaigns and remarkable leaders throughout the world," said Paul Berney, CMO of the MMA. "We congratulate this year's winners and finalists on their outstanding achievements, and look forward to their continued success as they help advance the mobile marketing channel's evolution in the years to come."

Each year, the MMA's highly anticipated awards ceremony serves as the conclusion of the MMA Mobile Marketing Forum (www.mobilemarketingforum.com). The MMA received hundreds of submissions from companies across the globe. Winners are selected by the MMA Awards Selection Committee comprised of global industry leaders from wireless carriers, technology and content providers, agencies and industry publications.

In addition, this year, the MMA incorporated a first-time ever Lifetime Achievement Award to Louis Gump, vice president of mobile, CNN. Gump is recognized as an outstanding leader that has dedicated the last several years to ensuring the success of mobile marketing for the industry worldwide. Gump's been an active member of the MMA and has served as Global Chairman, Board Member and Treasurer of the MMA.

"Louis continues to be a champion for mobile marketing and through his efforts, we as an industry have benefited from the tireless hours and dedication he has given to the industry and the MMA," said Greg Stuart, CEO of the MMA. "On behalf of the MMA, and the mobile marketing industry, I'd like to congratulate Louis on this award and thank him for his dedication."

The 2010 MMA award winners, by category and region, are:

Best Use of Mobile Marketing

Branding

North America

• Crispin Porter + Bogusky, BK King's Phone

Central & Latin America

• Bluemessaging, SMS Cinema Guide

Europe, Africa and Middle East

• MOBILE DREAMS FACTORY & CLANMO, 2010 IKEA Interactive Catalog

Asia Pacific

• Affle & Airtel Make Sports Sponsorship Go Mobile For Maruti Suzuki

Global

• Affle & Airtel Make Sports Sponsorship Go Mobile For Maruti Suzuki

Cross Media Integration

North America

• OMD; Dockers; DraftFCB, Shazam It

Central & Latin America

• Queen Mob, Follow the Queen

Europe, Africa and Middle East

• SilverstoneCIS|South African Government Communication 2010, South African Government 2010 FIFA Soccer World Cup Mobile Communications Platform

Asia Pacific

• Madhouse Inc., Pepsi Music Revolutionary on Mobile

Global

• SilverstoneCIS|South African Government Communication 2010, South African Government 2010 FIFA Soccer World Cup Mobile Communications Platform

Direct Response

North America

• MS&L Group; maurices, maurice's Mobile Style Club

Central & Latin America

• ADDCEL, Mobile Platform for Governor Candidate

Europe, Africa and Middle East

• Mobitainment South Africa, Surf Pick a Box

Asia Pacific

• Cherrypicks, HKTDC 720 Mobile Marketing Innovation

Global

• Mobitainment South Africa, Surf Pick a Box

Product/Services Launch

North America

• The Hyperfactory, Trojan – Fire & Ice

Central & Latin America

• Future Group, Nestle Receitas

Europe, Africa and Middle East

• Mr Price Group Financial Services

Asia Pacific

• The Hyperfactory, Clinique 3-Step Product Launch & Sampling Campaign

Global

• Future Group, Nestle Receitas

Promotion

North America

• appssavvy, Powermat on MyTown

Central & Latin America

• Inalambria, Texaco Unbeatable Promotion

Europe, Africa and Middle East

• Coca-Cola Great Britain, Gimme Credit – Every Pack Gets 50p Mobile Credit

Asia Pacific

• iconmobile, The North Face Red Flag Campaign

Global

• Inalambria, Texaco Unbeatable Promotion

Relationship Building

North America

• The Orange County Transportation Authority, Text4Next

Central & Latin America

• AndinaTech, Mobile Survey Platform: Collecting Data For Excellence Purposes

Europe, Africa and Middle East

• Mr Price Financial Services

Asia Pacific

• Cherrypicks, MTR Mobile iPhone Application Campaign

Global

• Mr Price Financial Services

Innovation

North America

• The Hyperfactory, Intel Work Smarter - USA

Central & Latin America

• GINGA MOBILE, CAREFREE

Europe, Africa and Middle East

• Mobilera, Cornetto Multiplayer Interactive Wall Projection Mapping Game

Asia Pacific

• Aircel Ltd, Aircel Pocket Internet

Global

• GINGA MOBILE, CAREFREE

Social Impact

• Mobile Giving Foundation, Mobile Giving and Haiti

Academic of the Year

• Alcatel-Lucent, Alcatel-Lucent Market & Customer Insight Mobile Advertising Quantitative Study

Individual Achievement

• Melis Turkmen Ertem

Overall Excellence

• Kraft Foods

Lifetime Achievement

• Louis Gump, Vice President Mobile, CNN

About the Mobile Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance. The MMA's primary focus is to establish mobile as an indispensable part of the marketing mix. The MMA works to promote, educate measure, guide and protect the mobile marketing industry worldwide. The MMA's global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM and Asia Pacific (APAC)) branches. For more information, please visit www.mmaglobal.com.

SOURCE Mobile Marketing Association