2010 Snuggie® Line Set to be a Red-Hot Holiday Gift: Black Friday Shoppers Will Find New Snuggie® Styles at Stores Across America - a Snuggie® Blanket for Everyone on Your Holiday List!

HAWTHORNE, N.Y., Nov. 24, 2010 /PRNewswire/ -- A sell-out last holiday season, the Snuggie® blanket with sleeves is back in a big way this holiday shopping season, with its broadest array of styles yet and a new Snuggie® holiday advertising campaign that's received thousands of views online since its debut earlier this month and has Snuggie® carolers and fans everywhere singing "We Wish You a Snuggie® Christmas!"

With more than 20 styles, there's a Snuggie® blanket for everyone on that holiday shopping list – the kids, the family pet, co-workers and more.  Plus, with prices ranging from $9.99 - $24.99, Snuggie® blankets fit into any holiday budget.

For Adults:

New Snuggie® Designer and True Fun™ lines offer a variety of patterns and colors to accommodate anyone's style.  From Clouds to Skull & Crossbones, Peace & Love to Monkey, there is a Snuggie® blanket available for any personality!  For those looking for added comfort, the luxurious Snuggie® MicroPlush is now available in fashionable Leopard and Zebra print.  Also, Limited Edition styles including Snuggie® To-Go and Snuggie® Outdoor are available for holiday travel and winter activities.

For Kids:

The perfect gift for kids to bring to slumber parties or to keep warm during homework time, Snuggie® for Kids is now available in playful new styles, including Princess Pink and Camouflage.  Also new this year are Snuggie® blankets featuring favorite Nickelodeon characters, SpongeBob SquarePants and Dora the Explorer!  Now kids can cuddle up with the characters as they watch their favorite episodes.  

For Pets:

Even four-legged friends can join in the Snuggie® holiday fun as new dog coats are available in Leopard and Camouflage prints.  Snuggie® for Dogs now features hoods so pups can stay warm and cozy during cold winter walks.  

In addition to its function as a winter warmer, the Snuggie® blanket makes a fun, festive gift that is sure to warm hearts - and bodies - this holiday season.  The loveable blanket with sleeves has become a pop culture icon, amassing millions of fans and inspiring thousands of online videos.  Its widespread popularity combined with the new extensive collection of styles make Snuggie® blankets the perfect holiday gift for the entire family.

"Our fans continue to respond enthusiastically to the Snuggie® blanket and we're excited to provide them with an array of new patterns and styles this holiday season," said Anne Flynn, Vice President of Marketing for Allstar Products Group.  "We've gotten creative with this year's line and encourage holiday shoppers to have fun with gifts this year."

For information on all of the new Snuggie® styles, visit www.SnuggieFanClub.com.

About Allstar Products Group

Allstar Products Group, a leading consumer products company, has revolutionized today's consumer experience with the introduction of brands such as Snuggie® Blanket with Sleeves, Topsy Turvy® Planters, Bendaroos® Building Sticks, Perfect Brownie™ Pan Set, Emery Cat™ Board and Bumpits® Hair Inserts, among others.  Recognized in 2009 as "Marketer of the Year" by the Direct Response Marketing Association, Allstar Products Group has created some of the most successful and original direct-response campaigns in DRTV history.  The company's products have attracted millions of consumers and are available in the U.S. and internationally through a variety of distribution channels, including direct response television, internet and retail stores.  For more information, visit www.AllstarProductsGroup.com.  

Allstar Products Group is based in Hawthorne, New York.

About Nickelodeon & Viacom Consumer Products

Nickelodeon & Viacom Consumer Products manages the world's third largest licensing business, representing leading properties such as SpongeBob SquarePants™ and Dora the Explorer™, and managing merchandising for Nick Jr., Nickelodeon, Comedy Central, MTVN International, and Spike TV.

Nickelodeon, now in its 30th anniversary year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for more than 15 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc.

SOURCE Allstar Products Group