2011 Jaguar XJ Named Executive Sedan of the Year by Bloomberg News

MAHWAH, N.J., Dec. 16, 2010 /PRNewswire/ -- The all-new 2011 Jaguar XJ has been named the 2010 Executive Sedan of the Year by Bloomberg News' automotive columnist for its unique and sleek design. The award is one of seven annual automotive awards bestowed this year by Bloomberg News.

"This is a great win for Jaguar and especially the engineers and designers in the U.K. who created the stunning XJ sedan," said Gary Temple, President of Jaguar Land Rover North America. "Bloomberg News is a global media outlet with a direct connection to the luxury car market. It is a testament to the success of the new Jaguar that they have selected the XJ as the best new Executive Sedan after driving every new luxury car on the market today."

According to Bloomberg News auto columnist Jason H. Harper, "The 2011 Jaguar XJ is the runaway design of the year. It's simply gorgeous inside and out, and although it is recognizably a Jaguar, it takes the brand in a more forward-thinking and energized direction."

The coveted Executive Sedan of the Year Bloomberg award adds to the flagship Jaguar model's impressive and growing list of accolades it has received throughout the year, including AUTOMOBILE Magazine's Design of the Year and All-Star awards, Top Gear's Luxury Car of the Year award, and Popular Science's Best of What's New Award for 2010 in the Automotive Category, among others.

The all-new 2011 Jaguar XJ was launched to critical acclaim in spring 2010 and features a new frame that is pressure cast from aluminum and magnesium to give the XJ a strong, light architecture that improves fuel efficiency, structural rigidity and performance. The sleek design and refined luxury is continued inside the all-new XJ by mixing newly advanced technologies and contemporary design to create an environment more akin to a state-of-the-art living space than a car cabin.

Priced from $72,700 on the road, the Jaguar XJ is on-sale now at Jaguar dealerships throughout the U.S. For anyone buying or leasing a new 2011 Jaguar between now and February 28 next year, they'll receive membership to Jaguar Platinum Access, an exclusive Jaguar program that provides access to some of the world's best-known luxury brands such as Canyon Ranch, Mandarin Oriental, Neiman Marcus, and many more.

To add, for all 2011 Jaguar models in North American, the brand's new best-in-class Jaguar Platinum Coverage also offers complimentary scheduled maintenance, no-cost replacement of wear and tear items, 24/7 roadside assistance and a 5 year/50,000 mile new vehicle limited warranty.

About Jaguar

From its beginning as a manufacturer of motorcycle sidecars in 1922, Jaguar Cars has grown to become one of the world's premier manufacturers of luxury sedans and sports cars and with that, one of the most recognized commercial brands. The company's vision is simple: To produce beautiful fast cars that are desired the world over. The company operates two manufacturing plants in the United Kingdom and is fully engaged in environmental programs, community work and brand awareness exercises such as motorsports.

Go to http://media.jaguar.com or http://interactivejaguar.com for news releases, high-resolution photographs and broadcast quality video footage

Information about Jaguar Land Rover North America products is available to consumers via the Internet at www.jaguarusa.com.

SOURCE Jaguar North America