2012 Pounds of Whole-Kernel Corn Litter Donated to Blind Cat Rescue & Sanctuary

MUSCATINE, Iowa, March 16, 2012 /PRNewswire/ -- World's Best Cat Litter™ is excited to announce that Blind Cat Rescue & Sanctuary of St. Pauls, N.C. was randomly selected from a fan submission to win the first round of GiveLitter™ for the year. The shelter will receive 2012 pounds of litter that will help its hardworking staff clean up after blind cats currently looking for homes.

Each year, World's Best Cat Litter™ donates litter to worthy shelters across the country through their GiveLitter™ charity, which allows cat enthusiasts to participate in the selection process. The company dedicated to Hassle-Free Cat Care™ strived to make nominating shelters for the prize simple as well, by allowing fans of World's Best Cat Litter™ to recommend worthy, local shelters through the brand's Facebook® and Twitter® accounts. The nationwide social media campaign received nominations from almost every state in the country!

"We were thrilled to have our cat-loving community involved in the project," said Paul Zobel, Senior Director of Marketing, World's Best Cat Litter™. "Everyday, shelters all over the country do inspiring work and we're happy we have a chance to give back."

The company hopes the literal ton of litter will remove some of the day-to-day stress of maintaining a great shelter, and give the staff the opportunity to better focus on finding cats forever homes.

"Blind Cat Rescue is so very grateful to World's Best Cat Litter™ for giving us this wonderful opportunity to win their product for our shelter!" said Alana Miller of Blind Cat Rescue. "This generous gift helps a small shelter extend their budget and get to use a healthy product for our cats. We are overwhelmed at their generosity!"

About World's Best Cat Litter™ 
World's Best Cat Litter™ delivers outstanding odor control and quick clumping. As the only litter made from all-natural whole-kernel corn, it limits odors, clumps fast, scoops easy and is pet, people and planet friendly. Using no synthetic chemicals, World's Best Cat Litter™ is all-natural. Offered in a variety of clumping formulas, the litter is available in PetSmart and PETCO, most Target stores, and other leading pet and grocery stores nationwide. Produced by Kent Nutrition Group, Inc., World's Best Cat Litter™ is headquartered in Muscatine, Iowa. www.worldsbestcatlitter.com

About GiveLitter™
World's Best Cat Litter™ was founded on more than sound science. It was founded on a love for cats -- indeed all pets -- a respect for our communities and a responsibility to our planet. That is why we're committed to giving to programs that further and enhance human-pet relationships, community viability and earth-friendly sustainable practices. GiveLitter™ maximizes potential donations by using the web and social media to increase reach and make giving easy. Web site: www.givelitter.com

About Blind Cat Rescue & Sanctuary
Blind Cat Rescue & Sanctuary was started in 2005 to answer the need for a safe place for blind cats that were deemed unadoptable by regular shelters and were going to be killed just because they are blind. www.blindcatrescue.com

SOURCE World's Best Cat Litter