JIUZHAIGOU, China, Dec. 23, 2013 /PRNewswire/ -- The launch of the Ninth International Ice Fall Tourism Festival at Jiuzhaigou, a well-known tourist destination in China, is scheduled for Jan 12, 2014. Joao Manuel Costa Antunes, Chairman of the Pacific Asia Travel Association (PATA), Ninan Chacko, Global Chief Executive Officer of PR Newswire and over 300 representatives from world-renowned media organizations and the tourism industry will be present at the event.
The Ice Fall Tourism Festival is a brand created by Jiuzhaigou to promote the scenic spot as an appealing winter destination, in a move to improve its competitive position and transform it into a year-round tourism locale. The series of consecutively held festivals have significantly advanced the development of the tourism market for Jiuzhaigou by adding extensively to the spot's winter and spring traffic. During the first quarter of 2013, Jiuzhaigou witnessed 315,000 visits by tourists from both within China and abroad, an increase of 92,779 visits (41.5%) year on year.
Throughout the winter, the 2014 International Ice Fall Tourism Festival will introduce related tourism packages and special offers to Jiuzhaigou's visitors, and will hold a series of events, including the Opening Ceremony of Ice Fall Tourism Festival, the Fifth International "Smart Park" Forum, "Comprehensive Culture and Beautiful Aba" - 2014 International Introduction to Tourism and Tourism Marketing as well as local folk culture-themed exhibitions and performances. This marketing strategy is a move to further strengthen the partnership with domestic and foreign tourism agencies, scenic spot operators, travel businesses, new media, airlines and hotels, heighten the importance of the cultural side of the tourism sector in Jiuzhaigou and promote Jiuzhaigou as a beautiful winter tourist destination as well as a venue where one can experience local folk culture. Additionally, these events will also enhance the presence of Jiuzhaigou's winter tourism brands and balance out Jiazhaigou's tourism traffic across the four seasons.
Jiuzhaigou, located in Sichuan province, home of the iconic panda, is the only well-known scenic spot in China where one can take in alpine lakes, waterfalls and calc-sinter beaches in one visit. The name reflects the nine Tibetan villages that dot the area. Jiuzhaigou's scenery is stunning all year round. The area's dozens of snow-capped mountains and 114 lakes, each in their own individuality, express their unique array of colors and charm with each change of the seasons. "No other body of water will attract you after you have visited Jiuzhaigou." Jiuzhaigou is immensely rich in flora and fauna. The 300-square kilometer virgin forest is inhabited by rare and exotic animals including giant pandas and golden monkeys. As an area with rare geological and topographical features and biodiversity, Jiuzhaigou has an unparalleled ecological significance and scientific value. Since its opening in 1984, Jiuzhaigou has been designated by the Chinese authorities as both a National Natural Protection Area and a National AAAAA Scenic Spot and by the respective international organizations as a World Natural Heritage site and a Man and Biosphere Reserve.