2014 PRSA Northeast District Conference Slated for Sept. 18 & 19

ROCHESTER, N.Y., Sept. 9, 2014 /PRNewswire/ -- Registration is still open for the 2014 Public Relations Society Northeast District Conference scheduled for Sept. 18 and 19 in Rochester, N. Y. The event is open to all communications professionals from across the northeast region as well as nationally, who work in public relations, marketing, advertising or other areas of corporate and non-profit communications. Communicators throughout the Northeast will gather at this fall's Public Relations Society of America Northeast District in Rochester, New York. Guests can register and purchase tickets online at prsarochester.org (http://bit.ly/NEDConf14).

The district conference, "Blurring the Lines: The New PR Invasion of Marketing, Media and Mindshare" takes place over two days:

• Thursday, Sept. 18, from 12:30 to 4:30 p.m. at Rochester Institute of Technology with half day, pre-conference trainings, and on
• Friday, Sept. 19, from 8 a.m. to 4:30 p.m. at the RIT Inn & Conference Center with a full day of workshops, panel discussions and keynote presentations by Smart and Breakenridge.

Hosted by the Rochester chapter of PRSA, the conference is designed to help professionals gain a better understanding of today's communications landscape, particularly in managing traditional, social and digital media strategies to effectively communicate across diverse audiences.

Guests can register and purchase tickets online at prsarochester.org (http://bit.ly/NEDConf14) for the entire one-and-a-half-day conference or sessions from an a la carte menu. Discounted tickets are available for students.

Renowned media and public relations strategy experts Michael Smart and Deirdre Breakenridge will be the keynote presenters.

Having trained more than 6,000 public relations professionals globally, Michael Smart will share tips on how to boost communications results, including assisting attendees in improving media pitching and public relations strategies. He has placed positive stories on the front pages of national media outlets including the Washington Post, USA Today, New York Times and Los Angeles Times.

Deirdre Breakenridge will decode some of the new and exciting concepts in the communications field, such as influence marketing, big data and predictive analysis.

A veteran in the public relations industry, Breakenridge is chief executive officer at Pure Performance Communications and the author several books including, "Social Media and Public Relations: Eight New Practices for the PR Professional." She is also the co-founder of #PRStudChat, a dynamic Twitter discussion scheduled monthly for PR students, educators and professionals.

Sponsors for the 2014 PRSA Northeast District Conference are: PR Newswire (Gold Sponsor), as well as Kent State University, Business Wire, Mobile First Media, RIT University News Service, KB Graphics and Excellus BlueCross Blue Shield.

More information about the conference can be found at: http://bit.ly/NEDConf14

About PRSA Rochester Chapter
Chartered in 1947, PRSA's primary objectives are to advance the standards of the public relations profession and to provide members with professional development opportunities through continuing education programs, information exchange forums and research projects conducted on the national and local levels. More information about the chapter can be found at www.prsarochester.org

Contact: Michelle Cometa
PRSA Northeast District Conference Committee
[email protected]
585-475-4954

Photo available: http://www.rit.edu/news/pics/SmartBreakenridge.jpg

Photo - http://photos.prnewswire.com/prnh/20140909/144539

SOURCE PRSA Rochester Chapter