2019 Study of the Philippines B2C E-Commerce Market - Trends, Sales & Shares, Internet Users & Online Shoppers, Products, Payment, Delivery, Players

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Jan 09, 2020, 15:15 ET

DUBLIN, Jan. 9, 2020 /PRNewswire/ -- The "Philippines B2C E-Commerce Market 2019" report has been added to ResearchAndMarkets.com's offering.

Philippines online retail lags in Southeast Asia but is prepared for growth.

Philippine's low share of online retail sale in SEA region expected to change in the next decade

Though the population of the Philippines is the second largest in the Southeast Asia region, its share of retail sales compared to other markets is low. However, the young population and growing middle class, coupled with increased Internet connectivity especially through smartphones and government initiatives are combining to prepare the way for rapid growth. The publisher's report includes forecasts of the Philippines surpassing Singapore and Malaysia in total online retail sales by the middle of the next decade.

Philippine Internet connectivity spurs online shopping

Internet connectivity reached well over half of the Philippine population last year. With the growth in web connections through smartphones, well over half of online shopping in the country was done through a mobile device in 2018, as cited in this report. Shopping through social media is becoming more popular, with Facebook reaching the rank of the third most used site for online purchases of some products.

Regional merchants dominate Philippine E-Commerce

Online shoppers in the Philippines have made two Singapore-based platforms the most popular sites for purchases. Lazada and Shopee were also the top two most used shopping applications in mobile commerce. The report lists other merchants in the top five players which are Zalora, Argomall, and eBay. Lazada and Zalora have recently announced plans to establish new distribution centers in the Philippines to help overcome the poor logistics infrastructure of the geographically dispersed nation.

Key Topics Covered

1. Management Summary

2. Overview & International Comparisons

B2C E-Commerce Market Overview and International Comparisons, June 2019
Retail M-Commerce Sales Penetration, by Brazil, India, Indonesia, Mexico, Philippines, Russia and Vietnam, in % of Total Retail E-Commerce Sales, 2019e
B2C E-Commerce Sales, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, in USD billion, and CAGR, in %, 2018e & 2023f
Retail E-Commerce Sales, in USD billion, by Malaysia, Indonesia, Philippines, Singapore, Thailand, Vietnam, 2015, 2018e & 2025f, and CAGR, in %, 2018e-2025f
Digital Payment Service Penetration, Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, in % of Respondents, Q2 2018
Top 10 Most Visited E-Commerce Platforms, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, Q1 2019
Top 10 Shopping Apps by Most Active Monthly Users, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, Q1 2019

3. Trends

Breakdown of Internet Traffic by Device, in %, 2018
Breakdown of Devices Used for Online Shopping, in % of Online Purchases, 2018
Shopping-Related Activities Carried Out Online, in % of Internet Users, 2018
M-Commerce Sales, in USD billion and in % Year-on-Year Change, 2017 - 2021f
Cross-Border B2C E-Commerce Spending, in PHP billion, 2017 & 2018f
Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, May 2018
Top 5 Drivers to Cross-Border Online Shopping, in % Cross-Border Online Shoppers in the Philippines, May 2018
Product Categories Purchased Cross-Border, in % Cross-Border Online Shoppers, May 2018
Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, 2018
Top 5 Payment Methods in Cross-Border Online Shopping, in % Cross-Border Online Shoppers in the Philippines, May 2018

4. Sales & Shares

Internet Economy Market Size, in USD billion, by Sector, 2015, 2018e & 2025f
B2C E-Commerce Spending, in PHP billion, 2017 & 2018e
B2C E-Commerce Share of Total Retail Sales, in %, 2018e

5. Internet Users & Online Shoppers

Internet Penetration, in % of Individuals, 2010 - 2018e
Breakdown of Online Shoppers, by Age Group and Gender, in %, 2018
Breakdown of Frequency of Online Shopping, by Gender, in % of Online Shoppers, 2018e
Breakdown of Spending per Online Purchase, by Gender, in % of Online Shoppers, 2018e

6. Products

Product Categories Purchased in E-Commerce, in % of Online Shoppers, July 2018

7. Payment

Payment Account Ownership, incl. E-Money Account, in % of Adults, February 2018
Top 6 E-Payment Providers, by Awareness, in % of Adults, February 2018

8. Delivery

Breakdown of Reasons of Preference to Shop on Lazada and Shopee, in % of Online Shoppers, May 2018
Top 5 Barriers to Cross-Border Online Shopping, incl. Delivery-Related, in % Cross-Border Online Shoppers in the Philippines, May 2018

9. Players

Overview of E-Commerce Players, June 2019
Top 10 E-Commerce Websites, by Average Monthly Visits, in millions, Q1 2019
Top 3 E-Commerce Platforms by Category, incl. FMCG, Beauty Products, Shoes, Apparel, Bags, Jewelry and Accessories, in % of Online Shoppers, July 2018

Companies Mentioned

Argomall, Inc.
eBay Inc.
Facebook, Inc.
Lazada Group S.A.
Shopee
Zalora.com.ph

For more information about this report visit https://www.researchandmarkets.com/r/u1dxb

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