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      2020年BLACK GIRLS LEAD™大會和emerge™合作,走向虛擬

      天然護發品牌emerge和BLACK GIRLS ROCK!支持年輕的黑人創意者


      News provided by

      Unilever; Sundial Brands

      Jul 15, 2020, 09:29 ET

      Share this article

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      紐約2020年7月15日 /美通社/ -- BLACK GIRLS ROCK!宣佈其一年一度的BLACK GIRLS LEAD大會與護發品牌emerge合作,將於7月31日至8月1日舉行。今年的大會被重新設計為虛擬活動,並且計劃用兩天的時間,讓全美年輕女孩一起進行自我發現、反思和慶祝。

      BLACK GIRLS ROCK!和面向「Z世代」多元文化女性的一系列豐盈質感護發產品emerge的合作,誕生於一項理解之中,即現在急需提供有色人種年輕女性取得成功所需的資源和工具。

      Sundial Brands行政總裁Cara Sabin表示:「作為一個植根於自我表現和和創造力的護發品牌,emerge致力於為有色人種年輕女孩釋放機會,這樣她們就能成功地追求實現她們的創意熱情。在COVID-19影響黑人和拉丁裔社區、現在繼續與系統性的種族主義進行鬥爭的情況下,我們很榮幸能夠與Beverly Bond和BLACK GIRLS ROCK!合作,一起賦能、激勵和支持新一代的創意先鋒。」

      BLACK GIRLS LEAD大會由BLACK GIRLS ROCK!創建,旨在為年齡為13歲至18歲的女孩培養領導技能、批判性思維、獨創性和創造力。這一大會將會歡迎來自美國本土和海外屬地的1000名年輕女性,讓她們參加由傑出的思想領袖和演講嘉賓主持的眾多討論會、主題演講、研討會和大師班,而這些思想領袖和演講嘉賓將會討論社會公正、女性進入STEM(科學、技術、工程和數學)領域、金融素養、職業生涯探索、健康保健、創造力與女性團體等問題。

      BLACK GIRLS ROCK!創辦人和行政總裁Beverly Bond說:「我創建BLACK GIRLS LEAD的宗旨是支持年輕女性的整體發展。這個計劃被設計用來幫助女孩發現她們的聲音、定義她們的真理、擁有她們自己的機構、打造她們所設想的未來。我很高興此次與emerge進行合作,很感謝他們致力於加入我們促進和鼓勵黑人女孩茁壯成長的努力。」

      主辦虛擬的BLACK GIRLS LEAD大會,將會為更多有資格的年輕女孩帶來參加大會的機會。現在鼓勵作為美國居民、年齡在13歲至18歲之間的女孩,通過訪問lead.blackgirlsrock.com,來申請參加大會。

      垂詢BLACK GIRLS ROCK!和BLACK GIRLS LEAD詳情,請瀏覽www.blackgirlsrock.com。在Twitter和Instagram上面,請關注「@BlackGirlsRock」,採用話題標籤「#BlackGirlsRock」和「#BlackGirlsLead」。

      查詢emerge詳情,請瀏覽emergeBeautiful.com,還可以在Instagram和Twitter上關注emerge,或是在Facebook上面成為粉絲。

      傳媒聯繫人:

      Carissa Smith
      BLACK GIRLS ROCK!
      電郵:[email protected] 
      電話:862-202-6822

      Samantha Colton
      Edelman
      電郵:[email protected] 
      電話:315-720-3592

      BLACK GIRLS LEAD™和BLACK GIRLS ROCK!®簡介

      創建BLACK GIRLS LEAD旨在推進年輕女性的領導力發展、批判性思維技能、學業成就、公民參與和慈善事業。自創立以來,BLACK GIRLS ROCK!一直致力於通過為女孩帶來發現她們的聲音、定義她們的真理、擁有她們自己的機構、尊重她們的要求所需的工具,為她們賦能。BLACK GIRLS ROCK!由著名DJ和慈善家Beverly Bond創建,是一個多層面運動,致力於改變媒體形象的文化,為女性和女孩提供支持。BLACK GIRLS ROCK! Inc.是該多層面運動的501(c)(3)非牟利分支機構,自2006年以來,一直致力於通過領導力、教育、積極身份發展計劃,來豐富女孩的生活。

      emerge™簡介

      emerge™是一個新的清潔美容護理產品品牌,由聯合利華(Unilever)和Sundial Brands一起為新一波富有創意、喜歡保持自然頭髮的女性創造。emerge的產品加入了杏仁奶和巴西油桃木果油,能夠讓您的捲髮和髮辮保持豐盈與定型。我們的產品不含硫酸鹽、對羥基苯甲酸酯類、鄰苯二甲酸鹽、矽酮、礦物油、礦脂或染料,對頭發非常柔和。請到您當地的塔吉特(Target)商店或網站Target.com,來購買emerge™產品。

      聯合利華北美簡介

      聯合利華是全球領先的美妝和個人護理、家庭護理、食品與茶點產品供應商,在190多個國家開展銷售活動,一天覆蓋25億消費者。在美國和加拿大,聯合利華的產品組合包含一系列標誌性品牌,例如Axe、Ben & Jerry's、Breyers、Degree、Dollar Shave Club、Dove(多芬)、Hellmann's(好樂門)、Klondike、Knorr(家樂)、Lever 2000、Lipton(立頓)、Love Beauty and Planet、Magnum(夢龍)、Nexxus、Noxzema、Pond's(旁氏)、Popsicle、Pure Leaf、Q-tips、Seventh Generation(七世代)、Simple、Sir Kensington's、St. Ives、Suave、Talenti Gelato & Sorbetto、TAZO(泰舒)、TIGI(蒂芝)、TRESemmé(炫詩)和Vaseline(凡士林)。所有上述商標名稱均為Unilever Group of Companies(聯合利華企業集團)的商標/註冊商標。

      聯合利華的可持續行動計劃(USLP)強調了該公司的以下策略和承諾:

      • 幫助超過10億人採取行動,以便到2020年,改善他們的健康和幸福情況。
      • 到2030年,將我們的產品對環境的影響減少一半。
      • 到2020年,幫助改善千百萬人的生計。

      USLP通過推動增長和信任、削減成本與降低風險,來創造價值。2018年,聯合利華的可持續生活品牌(Sustainable Living Brands)的增長速度比公司的其他品牌快69%,在2017年則是快46%。

      自2010年以來,我們一直通過聯合利華可持續行動計劃來採取行動,在繼續發展我們的業務的同時,幫助超過10億人改善健康和幸福情況,將我們的環境足跡減少一半,改善千百萬人的生計。我們已經取得了很大的進展,並繼續擴大我們的雄心壯志——最近我們承諾,確保到2025年,我們的塑料包裝可以100%全面重複使用、回收/被用作堆肥。雖然依然還有許多工作要做,但是我們還是很榮幸能夠在2018年被評為道瓊斯可持續發展指數(Dow Jones Sustainability Index)的部門領導者,並且連續第八年,在GlobeScan/SustainAbility全球企業責任領導者調查中成為名列前茅的公司。

      查詢聯合利華美國公司及其品牌詳情,請瀏覽:www.unileverusa.com。

      查詢USLP詳情,請瀏覽:www.unilever.com/sustainable-living/。

      Sundial Brands簡介

      Sundial Brands是一家領先的護膚和護發產品製造商,以創新性地使用高品質和絕對正宗的天然成分而聞名,該公司還是emerge™、SheaMoisture、Nubian Heritage、nyakio™和MCJW的製造商。Sundial Brands是一家通過B Corp(共益企業)認證的公司,該公司的社區商業目標導向商業模式,能夠在供應鏈以及美國和非洲社區中,為可持續的社會和經濟賦權創造機會,主要是關注創業、女性賦權、教育與福祉。Sundial Brands通過為美妝和零售行業引進「新共同市場」包容性理念而廣受讚譽,由行政總裁Cara Sabin以及大部分由黑人和包容人士組成的高層團隊領導,作為聯合利華子公司開展業務。

      Unilever; Sundial Brands

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