2025: A Year for Sustainability in Nutraceuticals

TruLife Distribution CEO Sees Sustainability as a Major Differentiating Factor in a Crowded Marketplace This Year

FORT LAUDERDALE, Fla., May 13, 2025 /PRNewswire/ -- It's hard to predict the specific value of the health and wellness sector. McKinsey and Company said that the "consumer wellness market" was worth $1.8 trillion in 2024. The Global Wellness Institute estimated that the "Global Wellness Economy" in 2023 stood at $6.3 trillion. Grand View Research specifically put the U.S. nutraceutical market size at $163.7 billion in 2024. Regardless of the specific number, all of these estimates reveal a consistent fact: The health and wellness economy is big.

While this is good news in terms of finding consumers willing to spend money on effective solutions, it also means business owners in this sector are operating in a large, saturated environment. As holistic health has grown in popularity in recent years, it has increased competition and made a brand's unique selling points not just helpful but essential in cutting through the crowds.

Brian Gould, CEO of the health and wellness marketing and distribution agency TruLife Distribution, thinks sustainability will be a key factor in helping brands stand out in 2025.

"Sustainability isn't new," Gould said. "But that doesn't mean it's old news, either. As more reports put an emphasis on the changing climate and natural disasters ramp up attention on weather events, it is making people seriously consider investing in living sustainable lives."

Gould adds that sustainability has a universal appeal. Being a good steward of the earth is attractive to a parent with young children. It is also on the minds of a mission-driven generation of Gen Zers and the Gen Alpha crowd following in tow. Older folks have climate concerns, too, and often in very real ways, like when a hurricane blows through their otherwise idyllic retirement setting in Florida or South Carolina.

"The reality," Gould said, "Is that an eco-friendly message resonates with a lot of people right now, and brands that can weave it into their business model stand to gain a competitive advantage." This doesn't have to mean a green-focused label or a sustainably-obsessed brand philosophy, either. Sometimes it's as simple as sourcing ingredients responsibly or caring about where your plastic packaging comes from.

When brands can send those small signals that they care about the details that resonate with their audience, they can stand out in an industry where every positive factor counts.

For more TruLife Distribution reviews and insights on the 2025 health and wellness market from Brian Gould, read his recent resource on forecasting 2025 health trends.

About TruLife Distribution
TruLife Distribution is the brainchild of Brian Gould, whose extensive industry knowledge comes from both personal experience and familial expertise stemming from three previous generations of manufacturing and retail distribution professionals. His company has a robust brick-and-mortar distribution network, is run by a team of veteran professionals, and offers a full-service experience that includes sales, marketing, and distribution. Learn more about TruLife Distribution at trulifedist.com.

Media Contact:
TruLife Distribution
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SOURCE TruLife Distribution