$250 Million Practice Joins Cetera

Branch led by industry veteran Michael Bergin affiliating with Cetera Advisors community

Latest affiliation follows two significant recruiting wins in June 2022 

LOS ANGELES, July 7, 2022 /PRNewswire/ -- Cetera Financial Group, one of America's largest networks of financial professionals, announced today that a branch office that oversees $250 million has affiliated with the Cetera Advisors, LLC (Cetera Advisors) community. The practice, led by industry veteran Michael "Mike" Bergin, joins Cetera Advisors from National Securities and is based in Eatontown, NJ. Bergin's affiliation represents the latest recruiting win for Cetera, which recently announced that the $1 billion Harvest Wealth team joined Cetera from Merrill Lynch and that Cetera attracted two practices that manage more than $600 million combined.

Bergin began his financial services career in 1985. He has successfully developed and operated multiple branch offices and multi-office regions for several national brokerage firms before transitioning to an independent broker dealer model. A hands-on branch owner, his practice empowers financial professionals to serve their clients and run their businesses more efficiently and effectively. His team of seasoned industry veterans serves thousands of clients, providing a full spectrum of investment solutions and portfolio strategies.

"We are extremely excited to affiliate with the Cetera Advisors community and look forward to a prosperous and collaborative future together," Bergin said. "Cetera's reputation as a leading independent broker dealer was a significant draw, and the platform will empower us to elevate our practice to the next level through state-of-the art tools, resources and technology. I am proud to call Cetera Advisors home for our clients and our financial professionals."

"Mike and his team share our client-first values and mindset, and we appreciate the opportunity to serve clients together," said Brett Harrison, CEO of Cetera Advisors. "Our resources and support will empower sustainable and meaningful growth for Mike and his team as they help more clients pursue their version of financial wellbeing. We welcome Mike to the Cetera Advisors community and anticipate many shared successes to come."

"Mike's team is a great fit for the Cetera Advisors community, and we are confident that the practice will thrive for many years," said John Pierce, head of business development at Cetera. "Our onboarding and integration team was nimble in the process and executed a smooth and swift affiliation. Transitions are never frictionless and the investments we have made in our onboarding and integration team underscore our commitment to financial professionals joining a Cetera community."

For more information about Cetera Advisors, visit https://www.cetera.com/cetera_at_a_glance/cetera-advisors. 

Cetera Financial Group (Cetera) is a leading financial services firm whose purpose is to enable the delivery of best-in-class financial advice to as many Americans as possible. Cetera empowers its financial professional communities to help clients achieve their version of financial wellbeing through the Advice-Centric Experience^®. Cetera proudly serves independent financial professionals, tax professionals, banks and credit unions in providing wide-ranging financial planning and wealth management services.

Cetera oversees approximately $353 billion in assets under administration and $122 billion in assets under management, as of December 31, 2021.

Visit www.cetera.com, and follow Cetera on LinkedIn, Twitter and Facebook.

"Cetera Financial Group" refers to the network of independent retail firms encompassing, among others, Cetera Advisors LLC, Cetera Advisor Networks LLC, Cetera Investment Services LLC (marketed as Cetera Financial Institutions or Cetera Investors), Cetera Financial Specialists LLC, and First Allied Securities, Inc. All firms are members FINRA/SIPC. Located at: 655 W. Broadway, 11^th Floor, San Diego, CA 92101.

Individuals affiliated with Cetera firms are either Registered Representatives who offer only brokerage services and receive transaction-based compensation (commissions), Investment Adviser Representatives who offer only investment advisory services and receive fees based on assets, or both Registered Representatives and Investment Adviser Representatives, who can offer both types of services.

SOURCE Cetera Financial Group