250 Store Convenience Chain Lists Winning Colours Stain Remover

North American Convenience Sector Activity Ramping Up for Winning Brands

Jun 25, 2010, 10:59 ET from Winning Brands Corporation

NEW YORK, June 25 /PRNewswire-FirstCall/ -- Winning Brands Corporation www.WinningBrands.com (Pink Sheets: WNBD; Frankfurt: WMU), manufacturer of Winning Colours Stain Remover, World's Most Versatile Cleaning Solution™, has been listed by the Hasty Market group of convenience stores in Southern Ontario, with the signing of a Listing Agreement and Purchase Order yesterday.  Winning Brands had announced in Q1 its intention to develop a plan to reach thousands of convenience stores in North America with its advanced cleaning solution, by various means.  

The significance of this listing is that the Hasty Market group goes beyond guaranteeing initial front counter placement in at least 200 franchise outlets.  The Listing Agreement also includes vigorous in-store merchandising arrangements to increase the visibility of Winning Colours within the stores.  This will enable Winning Brands to determine, through experimentation, which measures optimize sales.  The findings will be taken into consideration during preparations by Winning Brands New York based C-Store Coordinator, Jay Udell, for U.S. convenience store strategies.  Udell has already received positive reaction from his Direct Store Delivery drivers about the effectiveness of Winning Colours Stain Remover.  Operational details relating to DSD delivery packaging are being developed in order to implement the first U.S. DSD program.  Winning Brands has recently sharpened its focus on optimizing sell-through at the store level since attaining its first business plan target of 5,000 stores carrying Winning Colours Stain Remover in North America and abroad.  "We want to make sure that we don't just drop the product on the shelf and leave it at that," says Winning Brands Product Training Director, Lorne Kelly, adding: "We want our retail partners to enjoy increasing turnover with the right merchandising approach.  It's now about increasing sell-through. The Hasty Market arrangement permits and encourages active cooperation between the franchisor/franchisee and ourselves for best results."

Winning Brands Canadian Sales Manager, Patricia Miles, appreciates Hasty Market agreeing to an interactive approach:  "The decision makers at Hasty Market really like Winning Colours because of their positive first-hand experiences with the product.  They want their convenience store customers to discover the easy and safe clean-up breakthrough that Winning Colours Stain Remover represents.  This starts by making Winning Colours noticeable within the stores.  We will have a number of things going on with signs and displays in participating stores as the implementation rolls into the first 200.  The earliest stores may even be receiving opening inventory as soon as next week."

Winning Brands CEO Eric Lehner concludes by saying that the Winning Brands Store Locator will start climbing again soon by hundreds of locations.  "Our IT team is finalizing the next upgrade to the Store Locator, currently at its 5,000 store maximum, increasing its capacity to 10,000 stores for now.  With the recently announced London Drugs listing of pharmacies, the Hasty Market listing, activity in Australia, New Zealand,  South Korea, South Africa and Europe, and continued growth with Lancaster and other distributor accounts in the USA, we have a backlog to clear-up for sure."

ABOUT WINNING BRANDS CORPORATION:  Winning Brands Corporation is a manufacturer of advanced cleaning solutions including its lead brand, Winning Colours Stain Remover.  The environmentally sensitive stain remover and multi-cleaner is targeted by Winning Brands to become America's favourite stain removing solution because of its exceptional skin-friendliness, ease of use and 1000+ cleaning uses as continuously demonstrated by enthusiasts of various kinds on YouTube http://www.youtube.com/results?search_query=Winning+Colours+Stain+Remover&search_type=&aq=f and other social media. Additional brands include KIND Laundry Products, CLEAN1 Spray, SMART Wet Cleaning Solutions and TrackMoist Dust Suppressant to conserve water and improve performance at dirt race tracks.  

Winning Colors/Winning Colours Stain Remover is a registered trademark of Niagara Mist Marketing Ltd. CLEAN1, KIND, ReGUARD-4 and TrackMoist and World's Most Versatile Cleaning Solution are trademarks of Niagara Mist Marketing Ltd., subsidiary of Winning Brands Corporation. SMART Wet Cleaning Solutions is a trademark of Solvent Free Solutions, Inc.

INVESTOR RELATIONS:   E & E Communications

Paul Knopick (949)707-5365


PRODUCT INFORMATION:  Winning Brands Corporation

11 Victoria Street, Suite 220A, Barrie, Ontario, Canada L4N 6T3 (866) 722-3542


SOURCE Winning Brands Corporation