SHAWNEE, Kan., May 21, 2015 /PRNewswire/ -- Bayer HealthCare LLC Animal Health today announced that Chad Malpass, DVM, a 2015 graduate of Tuskegee University School of Veterinary Medicine, is the national winner of the third annual Bayer Excellence in Communication Award (BECA). Incorporating effective communication skills in veterinary practice, as well as other medical professions, has long been recognized as one of the main tasks in delivering comprehensive medical care to patients.1 BECA, established to recognize effective communication in the veterinary profession, rewards veterinary students who are executing this critical core skill that needs to be taught and learned to the same degree as other clinical skills.2 Twenty-seven veterinary schools participated in the 2015 competition that presented a total of $70,000 in scholarship awards.
The competition challenged students to submit a filmed interview in a clinical setting between the veterinary student and a client. Entries submitted at each school were evaluated by a panel of faculty judges. Faculty selected their school's local winner using a scorecard developed by nationally-renowned veterinary faculty who specialize in communication. Each regional level winner received a $2,500 scholarship.
BECA an important skills-building experience to national winner
Twenty-seven schools submitted the video of their school-level winner to compete for the additional $2,500 national scholarship award. In his submission, Dr. Malpass, recipient of the national scholarship, outscored the competition with strong core communication skills, including effective use of open-ended questions, empathy and reflective listening in a clinical setting.
Dr. Malpass, one of two recipients of Tuskegee University's prestigious Robert D. Horne Orthopedic Surgery Award, believes a veterinarian's ability to effectively communicate with a client sets the tone for the entire clinic appointment and is in the best interest of patients. He regards his participation in the Bayer Excellence in Communication Award program as an important learning experience.
"Working on my submission to the Bayer Excellence in Communication Award at least doubled the effectiveness of my communications skills specific to veterinary medicine, but even beyond," said Dr. Malpass. "I've learned to be more empathetic, to ask more open-ended questions and to really listen to clients' responses. I am proud to have won, but had I not, I'd still have walked away a winner with skills that are going to help me better serve my clients for the next 50 years."
Dr. Malpass has taken a position as an associate veterinarian at a small animal practice in North Carolina.
"Because Tuskegee University places great emphasis on teaching our veterinary students good communications skills, we are especially proud to have Chad Malpass named BECA's national winner," said Caroline Schaffer, DVM, assistant professor and director of the Center for the Study of Human-Animal Interdependent Relationships, Tuskegee University School of Veterinary Medicine. "Chad takes communications very seriously and shows genuine concern for clients and patients. In his BECA submission, he succeeded in putting into place all the skills Bayer Animal Health is trying to foster among veterinary students."
"Veterinarians' commitment to the health and well-being of companion animals and livestock is second to none and, at Bayer, that same passion goes into the products we make as well as the resources that we provide veterinarians and future veterinarians," said Ian Spinks, president and general manager, Bayer HealthCare Animal Health, North America. "Bayer's commitment to veterinarians spans from research and educational funding, to clinical support and beyond. However, our support begins with veterinary students since we know positive communications skills are vital to keeping animals healthy and veterinary practices strong. Congratulations to Dr. Chad Malpass and all 2015 Bayer scholarship recipients."
A long-standing commitment to strengthening veterinary communication
The Bayer Excellence in Communication Award (BECA) is one facet of a larger initiative aimed at advancing the communication skills of the next generation of veterinarians. In 2002, Bayer partnered with the Institute for Healthcare Communication to establish the Bayer Communication Project. This collaborative partnership resulted in communication skills training modules offered to colleges of veterinary medicine for incorporation into their curriculum. Selected faculty from all U.S. veterinary colleges have been trained via the Bayer Communication Project "Train the Trainer" program.
The Tuskegee University School of Veterinary Medicine will receive complimentary tuition for one faculty member to attend an upcoming Bayer Communication Project "Train the Trainer" course developed and taught by the Institute for Healthcare Communication.
The winning veterinary students from the other schools in the 2015 Bayer Excellence in Communication Award program are:
- Mason Chandler, Auburn University
- Kay Wicinas, University of California-Davis
- Jenny Ross, Colorado State University
- Emily Donaldson, Cornell University
- Camila de Andino, University of Florida
- Jennifer James, University of Georgia
- Amy Sneed, University of Illinois
- Amie Johnson, Iowa State University
- Anna Champagne, Kansas State University
- Megan Partyka, Louisiana State University
- Jessica Chronowski, Michigan State University
- Tim Rozendaal, University of Minnesota
- Steve Hutter, Mississippi State University
- Laurel Marshalek, University of Missouri
- Tyler Gallaher, North Carolina State University
- Abby Taylor, Ohio State University
- Caitlin McLagan, Oregon State University
- David Zimmer, Purdue University
- Carmella Britt, Ross University
- Addie Reinhard, University of Tennessee
- Suzanne Li, Texas A&M University
- Stephanie Sapowicz, Tufts University
- Chad Malpass, Tuskegee University
- Kaitlyn Somers, Virginia Tech
- Matt Sammons, Washington State University
- Sarah Renee Furtney, Western University
- Chase McNulty, University of Wisconsin
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1 Bonvicini, K. A., & Keller, V. K. (2006). Academic Faculty Development: The Art and Practice of Effective Communication in Veterinary Medicine. Journal of Veterinary Medical Education, 33(1), 50-57.
2 Adam, C. L., & Kurtz, S. M. (2006). Building on Existing Models from Human Medical Education to Develop a Communication Curriculum in Veterinary Medicine. Journal of Veterinary Medical Education, 33(1), 28-37.
SOURCE Bayer HealthCare