2WIN!® Global Announces New Edition of Demonstrating to WIN!, the book

COLORADO SPRINGS, Colo., Aug. 25, 2011 /PRNewswire/ -- 2WIN! Global announces the latest edition of Demonstrating to WIN!, the book.  "During the 10 years since the books initial release, we have trained thousands of sales professionals in over 30 countries.  What we have learned during those 10 years is in this new and expanded version of the book," says 2WIN! Global CEO and Founder, Bob Riefstahl. "Our clients as well as others use the book Demonstrating to WIN! as a reference guide and training tool in their organizations."  The book has gained notoriety and become the "indispensible guide to demonstrating complex products," helping technology sales and pre-sales people learn techniques and methodologies to deliver engaging and memorable demonstrations and presentations.  Niel Powers, Vice President VP Curriculum Development, states that: "Our content which was originally based on Bob's successful book has matured over the last couple of years.  In addition there have been changes in the market that warrant a new edition."

2WIN! Global has been offering the entire 2WIN! Global portfolio of products and services to the enterprise software sector for over 10 years.  "The new edition of Demonstrating to WIN! will be a welcome guide for many technology professionals that have the desire to hone their demonstration and presentation abilities," said Bob Riefstahl, CEO of 2WIN! Global and author of the book "Demonstrating to WIN!" "I spent over 20 years analyzing each demonstration and presentation I was involved in and why we won or lost the deal."  Chapter four of the book references what Bob refers to as "Demo Crimes," crimes we have all committed during a demonstration or presentation at some point during our careers, by avoiding these crimes we increase our opportunity to win the business!  This new edition of Demonstrating to WIN! means sales people and executives will now have an updated set of proven techniques and fundamentals which will enable them to differentiate themselves from their competitors, shorten sales cycle and, most importantly, increase revenues.

You can order Demonstrating to WIN! in the USA by visiting our website www.2winglobal.com or worldwide from Amazon.com.  It is also available as a downloadable e-book

About 2WIN! Global

Since 2001 2WIN! Global has been helping marquee companies around the world win more business.  We provide innovative, customized training services that help sales, pre-sales, and services teams differentiate complex solutions during their customer/prospect facing events.

Contacts:
Ron Kendig
2WIN! Global
[email protected]
+1 (719) 884-2652

SOURCE 2Win! Global