3 - 2 - 1 - Go! Roary the Racing Car™ Picks Up Speed Exclusively at Toys'R'Us® Stores Nationwide and Online at Toysrus.com

Bandai America Incorporated Launches Spring 2011 Toy Line in Celebration of International Racing Sensation - Roary™

Mar 15, 2011, 09:15 ET from Bandai America Incorporated

CYPRESS, Calif., March 15, 2011 /PRNewswire/ -- Light 'em up! Toys from Bandai America, celebrating the lovable and energetic Roary the Racing Car are zooming exclusively into Toys"R"Us stores nationwide and online at Toysrus.com this Spring.  Ever since the successful broadcast launch of this young and enthusiastic junior racing car on Sprout® , families have been asking for an interactive Roary toy line. Featuring die cast, push-along and remote control vehicles, this fun, new line from Bandai will encourage preschool age children to explore their imagination while recreating racetrack adventures.

"Roary has built up a big fan base, and Bandai is excited to rev up the momentum with the first toy line in the U.S. and an exclusive partnership with Toys"R"Us," said Tor Sirset, Vice President of Girls and Preschool Marketing at Bandai America.  "Kids will love the toy line's clever features that bring Roary and the rest of his friends to life for hours of endless fun."

Narrated in the U.S. by Indy and NASCAR legend Sam Hornish Jr., Roary the Racing Car follows the adventures of Roary, a bright red, single-seat racecar and his friends.  Set in and around Silver Hatch Raceway, the creative stories explore Roary's relationships with his racing pals and Big Chris, the karaoke-loving mechanic.

"Toys"R"Us has the unique ability to identify great trends from around the world, and toys based on Roary the Racing Car, which is a top kids' property in the United Kingdom, will be an exciting addition to our stores in the United States," said Richard Barry, Vice President, General Merchandise Manager, Learning and Electronics and Entertainment, Toys"R"Us, U.S. " There is no better place to introduce new toy lines than at Toys"R"Us, and we look forward to introducing Roary the Racing Car toys to young stateside kids."

The toy line will feature a full assortment of vehicles, tracks and playsets that are perfect for preschool age children, 3 years and up. Three key items – die cast, Talking Turbo Vehicles and R/C Roary – will come packaged with a special episode of Roary the Racing Car on DVD.

Highlights of the new line, available exclusively at Toys"R"Us stores and Toysrus.com, include:

Roary R/C Vehicle

Age: 3 years and up

R/C Roary invites kids to use a responsive infrared steering wheel to drive Roary forward, backward, left and right while real engine sounds let kids hear him rumble as he accelerates!  This Roary R/C Vehicle includes six phrases and sounds.


Die Cast Vehicle Collection with DVD

Age: 3 years and up

This line of Roary die cast vehicles are styled after the characters from the show, including Roary, Maxi, Tin Top, Dragga and more.


Racing Stars – Roary, Maxi, Tin Top, Dragga

Age: 3 years and up

Racing Star vehicles are personalized just like kids' favorite characters from the show!  Loads of fun - just push vehicles along and race them!  


Build 'em Up Roary

Age: 3 years and up

Test your mechanic skills and build Roary the Racing Car! Use the wrench to fix his tires, bumper and more! Press down on his hat and hear familiar sounds and phrases from the show. This set includes seven removable pieces and working wrench.


Talking Turbo Vehicles – Talking Turbo Roary & Talking Turbo Tin Top

Age: 3 years and up

As seen on TV, the loveable Roary the Racing Car is ready to zoom! Push down on his cap to hear five fun phrases and sounds, then rev him up and watch him go! Tin Top, Silver Hatch Racetrack's American Stock Car, is also available!


Silver Hatch Pitstop

Age: 3 years and up

Experience the world of Big Chris' workshop with this Silver Hatch Pitstop playset that includes a Big Chris figure, working garage door, a rotating control tower and accessories.


Silver Hatch Racetrack

Age: 3 years and up

Roary and friends can have fun speeding on this race track that transforms into a carry along toolbox!  This playset includes one Roary die cast vehicle, race track, toolbox with tray, decal sheet and track accessories creating a complete on-the-go fold-out race scene!


For high-res images, please contact Bandai America.



About Bandai America Incorporated

A leader in developing engaging, quality toys that capture children's imaginative spirit and provide endless "Fun For The Future," Bandai America Incorporated is the manufacturer and master toy licensee of some of the most popular brands in children's toys and interactive entertainment today.  The Bandai America brand family includes Power Rangers®, ThunderCats™, Ben 10™, Harumika®, and Pocoyo™, among other boys, girls, preschool and hobby product lines.  Bandai America Incorporated is a subsidiary of NAMCO BANDAI Holdings (USA) Inc., an entity that resulted from the integration of Namco Ltd. and Bandai Co. Ltd. of Japan. Global interests encompass three strategic business units: Toys and Hobby, Amusement Facility and Contents. The company is headquartered in Cypress, California.  Find out more about our expertise in connecting with kids in fun and fresh ways at www.Bandai.com.

Bandai logo: ® and © 2011 Bandai. All Rights Reserved.

Power Rangers: ® and © SCG Power Rangers LLC.

ThunderCats: TM & © Warner Bros. Entertainment Inc. and Ted Wolf. (s11)

Ben 10 Ultimate Alien: TM and © CARTOON NETWORK. All Rights Reserved.

Harumika: ® and © SUNRISE, Layup. All Rights Reserved.

Pocoyo: TM & © 2005-2011 Zinkia Entertainment S.A. Licensed by Granada Ventures Limited. All Rights Reserved.



About Roary the Racing Car™

Roary the Racing Car is a turbo-charged pre-school series that follows the adventures of Roary™, a bright, loveable and energetic single-seater, and his amazing and diverse group of racing car friends at Silver Hatch race track. Roary's™ enthusiasm and curiosity often leads him into trouble, but he's a novice with a heart of chrome under his hood, always willing to make amends.  Children join Roary™ on his journey, learning lessons as they go: how to do the right thing, how to be positive and helpful to others, road safety, the environment, ways to share and communicate, problem-solving and the importance of exercise and healthy living. The series uses a cutting edge combination of CGI, stop frame animation and colorful sets to convey a real sense of speed with all the thrills and spills of the race track.  For more information, please visit www.roarytheracingcar.com

BANDAI CONTACT:

Heather Tremblay/Jennifer Reza

MSLGROUP

(310) 461.0383

heather.tremblay@mslgroup.com

jennifer.reza@mslgroup.com




SOURCE Bandai America Incorporated



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http://www.roarytheracingcar.com