TALLADEGA, Ala., April 7, 2011 /PRNewswire/ -- 3 Amigos Tequila has joined Talladega Superspeedway as title sponsor for the upcoming ARCA Racing Series presented by Menards race on Friday, April 15. The 3 Amigos 250 is the first race of the 2011 season at Talladega Superspeedway with a scheduled start of 4 pm.

"We are proud to welcome 3 Amigos to the 'DEGA family of race sponsors," said Talladega Superspeedway Chairman Grant Lynch. "3 Amigos is all about quality and so are we. The best racing in NASCAR and the best Tequila on the market just go hand in hand."

J. Smoke Wallin, Chairman & CEO of Pelican Brands and The Paddington Corporation - the global brand manager for 3 Amigos said, "After sponsoring two successful Sprint Cup weekends at Phoenix and last month's Auto Club Speedway in Fontana, 3 Amigos Tequila is very excited to announce our newest partnership with Talladega Superspeedway. The 3 Amigos 250 is the perfect way for us to introduce the great NASCAR fans to our amazing 3 Amigos Tequila."

The countdown is on for the April 15-17 Aaron's Dream Weekend at Talladega Superspeedway. Qualifying for the NASCAR Nationwide Series, followed by the 3 Amigos 250 ARCA Racing Series presented by Menards race is set for Friday, April 15. On Saturday, April 16, fans will see qualifying for the NASCAR Sprint Cup Series, followed by the Aaron's 312 NASCAR Nationwide Series race. On Sunday, April 17, the greatest drivers in the world face off in the Aaron's 499 NASCAR Sprint Cup Series race.

To purchase or for more information on tickets to Talladega Superspeedway or this event, please visit www.talladegasuperspeedway.com or call 1-877-Go2-DEGA.

About Pelican Brands

Pelican Brands manages a portfolio of owned and agency premiere import & craft beers, artisanal spirits and fine wines. Pelican Brands' team and partners have extensive experience in the global beverage and consumer packaged goods industries. A Pelican Brands led investment group recently acquired Napa Smith Brewery & Winery. Pelican Brands is headquartered in Carmel, IN, with offices in the United Kingdom and Napa, CA and a sales team covering the U.S. market and select international markets. www.pelican-brands.com And on Facebook http://on.fb.me/afmdBU And follow us on Twitter @pelicanbrands

About The Paddington Corporation

The Paddington Corporation has a rich history in the branded spirits business. Today's Paddington Corporation is a brand marketer, incubator and instigator. Its first brand of this century is 3 Amigos 100% agave hand crafted tequila. www.paddingtonbrands.com

About 3 Amigos Tequila

Tequila 3 Amigos is your local Arizona family tequila. Tequila 3 Amigos originated in Tepatitlan, Jalisco, Mexico. Tepatitlan is located in the region of Los Altos de Jalisco (highlands of the state of Jalisco). Los Altos red rich soil and incline land produces the finest Agave Azul Tequilana Weber. Tequila 3 Amigos is a young company with deep roots going back generations involving growing and maintaining blue agaves for some of the finest tequila companies. Tequila 3 Amigos came into the market with the experience and confidence that they can do better. Tequila 3 Amigos holds a high standard of making a quality tequila - "Quality is our Signature", taking pride in exercising the best agricultural practices by growing and maintaining their blue agave organically, and harvesting their own agave at its prime ripeness, producing a tequila of the finest quality embodied with flavor and aromas pleasurable to any palate. http://3amigostequila.com/3atnewimp/webpgs/casa.html

About Talladega Superspeedway:

Talladega Superspeedway is NASCAR's Most Competitive Track. Since opening its gates in September 1969, the track has surpassed every initial expectation in terms of sheer size, speed and competition. Talladega Superspeedway is 2.66-miles long, four lanes wide and banked 33 degrees in the turns. In 2010, Talladega Superspeedway once again shattered the NASCAR record books with an astonishing 88 lead changes among 29 leaders in the Aaron's 499 NASCAR Sprint Cup Series race. For the latest on Talladega Superspeedway, visit www.talladegasuperspeedway.com.

The countdown is on for the April 15- 17 Aaron's Dream Weekend at Talladega Superspeedway. Qualifying for the NASCAR Nationwide Series, followed by the ARCA Racing Series 250 is set for Friday, April 15. On Saturday, April 16, fans will see qualifying for the NASCAR Sprint Cup Series, followed by the Aaron's 312 NASCAR Nationwide Series race. On Sunday, April 17, the greatest drivers in the world face off in the Aaron's 499 NASCAR Sprint Cup Series race.

To purchase or for more information on tickets to Talladega Superspeedway or this event, please visit www.talladegasuperspeedway.com or call 1-877-Go2-DEGA.

This press release was issued through 24-7PressRelease.com.  For further information, visit http://www.24-7pressrelease.com.

SOURCE Pelican Brands