3 Key Elements to Google Enhanced Campaigns

Improved conversion tracking shows 150% increase in click-to-call conversions

Jun 11, 2013, 09:00 ET from R2integrated

BALTIMORE, Md., June 11, 2013 /PRNewswire/ -- On July 22, Google will automatically migrate its PPC advertisers over to its new Enhanced Campaigns format. Already more than 1.5 million campaigns have migrated to Enhanced Campaigns. There are three key elements to Google Enhanced Campaigns:

  • More powerful bidding
  • Smarter ads and extensions
  • Improved conversion tracking and reporting

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While the first two elements enable advertisers more powerful control over their in-market advertising, the enhanced reporting gives marketers more insight into their ROI and can drive informed decisions for optimizing ad copy. R2integrated, a digital marketing and technology agency, reviews the value of the Enhanced Campaigns reporting features in a new blog release. Responsible for the PPC marketing of more than 15 clients and more than $1.5 million in PPC campaigns, r2i Paid Search Strategists are on the forefront of how to leverage and manage these changes in AdWords. Whether or not marketers consider the change in AdWords an improvement is irrelevant since all campaigns will soon be in the new format. Its best to learn to take advantage of what it will have to offer and r2i's latest blog guides advertisers on how to use the new Enhanced Campaigns conversion tracking and reporting functionality. 

Read more about how to leverage Google's Enhanced Campaign conversion tracking on the r2i blog.

About R2integrated
R2integrated ("r2i") is a high growth, next-generation digital/social marketing and technology firm specializing in creating meaningful customer engagement in the ever-changing world of peer-to-peer interactions. R2i provides advanced expertise in content and social media marketing and is able to bridge the gap between marketing disciplines and the advanced technologies required for 21st century execution. The company offers a comprehensive set of professional services and technology products including social/digital marketing strategy and programs, social/consumer data analysis technology, content strategy and content distribution technology, and reporting and analytics – all geared toward customer acquisition. R2i clients include Microsoft, Under Armour, Black and Decker, Time Warner Cable and Hershey's.

R2i Media Contact: 
Natalie Staines

SOURCE R2integrated