3 Types of Outdoor Advertising and the Benefits of Each

These three outdoor advertising tactics will help you improve visibility for your business.

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May 19, 2016, 01:36 ET

WHITE PLAINS, N.Y., May 19, 2016 /PRNewswire/ -- Advertising might be a changing industry, but it is still important as ever to make your business's name known to potential customers. To do so, companies continue to embrace outdoor advertising. InspiriaMedia Group (IMG), a leading outdoor advertising and inbound marketing firm, explains that there are many different types of outdoor advertising that have unique advantages and disadvantages. Here are three of the most popular forms of outdoor advertising.

1) Billboards
Billboard advertising is one of the oldest forms of advertising and remains strong today. Located on key highways, intersections and choke points in major cities, billboards offer unparalleled large format advertising. Billboards offer tremendous visibility to vehicular traffic as they reach both the driver and all passengers on their commute to and from work or while out shopping on the weekends. Billboards offer an enormous creative canvas which can make a major impact in the market.

2) Rail
Rail platform poster advertising represents an excellent way to position your business in front of the affluent suburban commuter, each and every day. This media form provides high frequency coverage of a very upscale audience while offering the ability to target geographically by placing ads only at the specific stations relevant to your target consumer. Rail interior carcard displays put your advertisement in front of the specific people you are trying to reach for an average of 50 minutes twice a day, providing an opportunity for more detailed messaging.

3) Bus
Advertising your products and services on buses can provide your business with a prime audience of potential buyers. King/Queen/Tail bus posters offer superior eye level coverage and penetration, reaching commuters, workers and areas where traditional outdoor media is limited or unavailable. These displays represent moving billboards which draw attention to your message, reaching active, on-the-go consumers in the marketplace. These advertising displays are perfect for reaching both pedestrian and vehicular traffic.

For more information about popular forms of outdoor advertising, click here to download InspiriaMedia Group's free e-Book: The Essential Guide to Outdoor Advertising.

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SOURCE InspiriaMedia