30-Year Brand Naming Veteran Brand Acumen Unveils Robust New Partnership Toolkit

NEW YORK, Aug. 26, 2025 /PRNewswire/ -- Brand Acumen, a global leader in brand naming and verbal identity, today announced the launch of its bold new website, which offers a robust portfolio of tools and insights, ushers in a new era for the agency and its partners. Accessible at https://brandacumen.co/, the new website reflects the company's continued evolution as it builds the next generation of world-class names for global brands.

"This isn't just a new website—it's a declaration of where Brand Acumen is headed," said Bill Smith, CEO of Brand Acumen. "The new site captures our momentum, our confidence, and our vision for the future of naming brands. We're building on three decades of expertise to define what comes next."

Highlights of the new hub include:

A Modernized Brand Experience: A fresh, dynamic design that reflects Brand Acumen's evolving role in global brand strategy.

Expanded Portfolio Access: A closer look at landmark projects across pharmaceuticals, technology, consumer goods, and more.

Insight into the Future of Naming: Updated perspectives on regulatory trends, global naming systems, and emerging creative strategies.

Streamlined Client Pathways: A cleaner, faster way for brands to explore capabilities and start collaborations.

For over three decades, CEO Bill Smith has served as the creative force behind some of the most iconic names in the consumer marketplace – Xbox, ACUVUE, Escalade, Galaxy, PayPal, WebEx – each name a strategic blend of creativity, clarity, and market resonance. Now, with Brand Acumen's modernized brand presence, the agency signals a renewed commitment to pushing the boundaries of naming in today's fast-moving, interconnected markets.

The launch marks a significant step forward for the company, reinforcing its position as a trusted partner to Fortune 500 companies, emerging innovators, and industry leaders worldwide.

Visit the new site at https://brandacumen.co/ to explore this bold new chapter.

About Brand Acumen
Brand Acumen is a premier brand naming and verbal identity agency that develops proprietary and nonproprietary names for global products, platforms, and companies. With over 30 years of expertise and thousands of approved drug and consumer brand names, Brand Acumen continues to deliver names that are strategically precise, creatively compelling, and globally resonant.

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SOURCE Brand Acumen Studios