SAN JOSE, Calif., April 27, 2012 /PRNewswire/ -- Primary research conducted by Techaisle of over 800 SMBs shows that 34 percent of US mid-market businesses that are currently using business intelligence are also interested in big data analytics. 73 percent of the mid-market businesses prefer Hadoop because of its ability to process large volumes of unstructured data.
Big data is expected to be truly transformative for future SMBs by offering insights into business operations, understanding competitive landscapes and driving informed decision making. SMBs have begun to recognize the competitive advantages big data technology offers and there are many aggressive SMBs that are willing to invest in such a technology.
40 percent of mid-market businesses are also interested in predictive analytics. SMBs are looking for ways to cut costs, improve profitability, and are thinking of ways to harness the data that they are generating within their businesses. However, the key inhibitor in adopting predictive analytics is the lack of internal expertise.
The requirements for big data analytics among SMBs are largely being driven by marketing departments. However, the lack of expertise within internal IT is becoming a main barrier for adoption. Lack of used cases and ROI are also inhibiting adoption. Marketing departments are hungry for use cases that help outline for them what questions to ask of big data.
Big data is equally relevant for small businesses. 12 percent of small businesses using BI are interested in big data analytics. However, they are looking for a partner to aggregate big data and provide insights relevant to their vertical and employee size.
A move to cloud with big data analytics as a service is not far-fetched as SMBs will look to eliminate costs from building in-house infrastructure to support big data analysis.
Techaisle is a global SMB ICT Market Research and Industry Analyst organization delivering forward looking insights and tracking the future of SMBs and Channels. Techaisle conducts surveys with SMBs and channels to understand Market Trends, Opportunities, Buying Behavior, Purchase Intent, and IT Priorities. Techaisle offers its clients: SMB & Channels focused Syndicated Research, Custom Consulting, Market Forecast, Competitive Intelligence, Segmentation and Predictive Modeling. For more information on Techaisle or its Global Products/Services, please visit www.techaisle.com.