NEW YORK, June 24, 2020 /PRNewswire/ -- Using data from its widely-adopted Daily Travel Index, travel data company Arrivalist is predicting that Americans will take 36.8 million road trips over the Fourth of July weekend, making Independence Day the biggest road trip event so far this year. Compared to the American Automobile Association's (AAA) travel prediction last year, road trip travel will be down 11 percent from the 41.1 million travelers AAA predicted in 2019.
Arrivalist recently revealed that Memorial Day road trip activity returned to pre-COVID levels. Despite widespread social unrest and ongoing health threats from the novel coronavirus, the Daily Travel Index, a free resource posted online, continues to rise. Arrivalist predicts the Daily Travel Index will cross 100% for the first time over the Fourth of July weekend, meaning that twice as many travelers will hit the road compared to an average day in February.
"In many respects these are unprecedented times, but solid data and reliable models can still provide the certainty that travelers and the travel industry need to adapt to the times," says Arrivalist Founder and CEO Cree Lawson.
The Daily Travel Index is a daily measure of road trip activity (trips by car over 50 miles) taken by residents of all 50 U.S. states, with volume indexed against a baseline of activity established just before the COVID-19 pandemic. Arrivalist's prediction for Fourth of July road trip activity is based upon historical data captured within the Daily Travel Index and takes into account the day of week that road trips occur, seasonality, and the impact of COVID-19 on travel since the pandemic began in March.
Arrivalist launched the Daily Travel Index on April 1, providing free access to the travel industry and the public. It has been adopted by the U.S. Travel Association and is incorporated into many other industry research tools. Road trips are generally considered to be the leading indicator of the return of the travel industry from the recession related to COVID-19 and the ensuing lockdowns designed to thwart its spread.
Arrivalist's methodology is based on a representative balanced panel of GPS signals representing road trips taken specifically in cars (excluding travel by air). A trip is measured as one where the user has traveled a minimum of 50 miles and spent a minimum of two hours at the destination. Commuter travel or other frequently repeated trips—i.e., cargo deliveries or other reoccurring activities—are excluded from the Daily Travel Index.
For the purpose of projections, the Independence Day Holiday travel period is defined as a five-day period between Wednesday, July 1, 2020 to Sunday, July 5, 2020. The actual forecast for domestic drive volume was based on daily drive volume recorded from July 1, 2019, IMHE projected COVID-19 deaths in the U.S., U.S. Department of Transportation State Motor Registrations, and travel and tourism economic factors such as seasonality and day of week. The prediction model is based on an expected logistic growth due to the surge of road trips witnessed by Arrivalist data.
Arrivalist is the leading location intelligence platform in the travel Industry. The company uses multiple location data sets to provide actionable insights on consumer behavior, competitive share, media effectiveness, and market trends. Over 200 travel marketers, including 100 cities, 40 U.S. States, and four of the top 10 U.S. theme parks, use these insights to inform media strategy, operations, and destination development. Arrivalist is headquartered in New York City, with offices in San Francisco and Toronto.