BEVERLY HILLS, Calif., June 13, 2016 /PRNewswire/ -- 360fly, Inc., maker of the category-leading, single-lens camera that captures stitchless 360-degree 4K video, and GIBLIB, an online platform for surgeons to share medical lectures and surgical videos, today broke new ground with the first live stream broadcast of a United States-based operation in 360-degree 4K video. Utilizing the mobile live streaming platform, Livit Now, the companies allowed viewers to stream a real-time, 360-degree broadcast from the operating room of renowned hernia specialist, Dr. Shirin Towfigh.
Dr. Towfigh is the only surgeon in the western United States solely dedicated to the treatment of all abdominal wall hernias and their complications. She worked with 360fly and GIBLIB to make the procedure accessible via live stream interactive 360-degree video to a private group. The success marks the start of a series of live stream surgical procedures that will be open to medical students and doctors around the world.
Unlike other live streaming procurers that restrict the audience to the surgeon's single point-of-view, the 360fly camera technology allows viewers to interact with the video by swiping and scrolling to select any perspective they desired. To replay the operation, visit www.giblib.com/firstlivestream.
"The all-seeing experience by 360fly is an amazing resource, allowing viewers to choose a variety of differing vantage points from which to view the procedure," said Dr. Towfigh. "360fly's camera technology paired with GIBLIB's one-of-a-kind digital platform for medical experts will serve as an invaluable platform for providing dynamic, interactive real-time access to educational lectures and surgical procedures."
GIBLIB is the first multi-channel network devoted 100% to the surgical community. It was created to help medical students and doctors everywhere, especially those in developing countries and economically poor regions of the world, gain access to the best surgical content online. The GIBLIB platform allows surgeons to showcase unique techniques and ideas and stay up to date with the latest trends and technologies through collaboration.
"The way people consume information is rapidly changing, and video is a clear frontrunner. It is our goal to partner with academic institutions and key medical opinion leaders to license their video content and distribute it digitally within the surgical, and broader medical, community," said Brian Conyer, CEO of GIBLIB. "Our core product is video sharing, so partnering with 360fly and Livit made perfect sense for us, enabling us to provide a seamless content creation and sharing platform for real-time, interactive viewing experiences."
"Our innovative single-lens technology opens the door for groundbreaking integration opportunities such as this first-of-its-kind live stream surgical procedure in our interactive 360-degree 4K video format," said Peter Adderton, 360fly CEO. "Our partnership with GIBLIB and Livit is introducing an entirely new way for the medical industry to access a wider scale of exclusive and informative surgical procedures, educational lectures and other important medical events."
The 360fly® 4K camera, available for $499 at www.360fly.com, pairs with a free iOS and Android mobile app, which allows users to conveniently shoot, edit and share content to popular social media channels, such as YouTube and Facebook. The 360fly 4K camera adds a powerful new image sensor that nearly quadruples the resolution of the original 360fly HD camera, shooting in 2880x2880. The waterproof 360fly 4K camera offers advanced features such as front-facing POV mode, time-lapse mode and has an expanded internal memory of 64GB.
360fly creates unique, 360-degree digital products that inspire users to capture, share, and experience life's greatest moments in 360 degrees. Our passion has led us to redefine video capture, because we believe life is too rich to capture just part of it.
360fly, the 360+Fly Design Logo, and the Fly Logo are trademarks of 360fly, Inc. Other company and product or service names are trademarks or service marks of their respective owners.
SOURCE 360fly, Inc.