37Games Takes Home More Hardware From DoNews Annual Conference

BEIJING, Jan. 29, 2015 /PRNewswire/ -- 37Games took home three awards from this year's DoNews Media Conference. Adding to it's growing list of accolades from the Chinese gaming industry, 37Games was recognized as the one of the top gaming brands in Asia by receiving the DoNews Best Branding award. In addition, 37Games in-house developers, also known as Aurora Studios, took home the award for the Best Game Development Team. The Niu'Er Most Influential Man of the Industry award went to 37Games CEO Li Yifei as a result of 37Games rapid domestic growth and expansion abroad.

Li Yifei expects his brand to grow exponentially as he introduces 37Games into markets around the world. In 2015, Mr. Li plans to expand operations in the French, Turkish and English markets. The English market will start to take precedence as 37Games aims to become an international brand. After the overwhelming success of The Sword of Arch Angel, Li Yifei has arranged to take bold steps into untapped markets. With the highly anticipated game Legend of Conquest just on the horizon, 37Games expects to widen their reputation as one of the leading game publishers in Asia and across the globe.

The DoNews Annual Conference had its first meeting in 2010. Since then, it has been regarded as the "Oscar Awards" for the Internet industry in China. Rooted in the principles of fairness and transparency, the DoNews Annual Conference as the largest and most important conference for the Chinese Internet industry.

Several other companies were also distinguished for their performance over the past year. Tencent Games, a tech giant starting to gain international renown, won an award for having the best marketing strategies of the industry. Xiaomi took home the distinction of having the best marketing channels on the Internet for the year of 2014. Riot Games' League of Legends was also recognized as the best client game of the year.

Shadow Hong
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SOURCE 37Games