3M Automotive Announces Launch of Updated Website for Customers

ST. PAUL, Minn., Dec. 7, 2010 /PRNewswire/ -- 3M Automotive announced that it has launched its redesigned website. Accessible via www.3M.com/autosolutions and built around the business's vision of "Driving the power of 3M innovation into every vehicle," the new website offers users key features and upgrades based on customer feedback and usability testing.

Wanting to offer a website for engineers that is designed by engineers and to showcase its solutions for automotive industry challenges, 3M made changes to both the form and function of its existing website in order to offer upgraded content, increased interactivity and ease of information access.

"At 3M, we pride ourselves on developing innovative parts, materials and solutions to meet virtually every automotive application and challenge," said Diane Kiekhoefer, marketing communications manager, 3M Automotive Division. "Therefore, we felt it was only natural that our website redesign should be focused around the latest needs and perspective of our customers."

Key features on the website include:

• Products and solutions identified by specific industry challenges such as fuel economy and weight reduction, cost reduction, and styling and comfort;
• Upgraded product library and information center, featuring an updated product catalog; and
• Expanded library of videos and technical literature.

In addition, visitors to the website will be able to contact 3M Automotive directly with inquiries, take a new user tour, access related links, compare products and view regulatory documents such as environmental, health and safety information and 3M industry certifications.

3M has been serving the automotive marketplace as a materials and technology supplier to the global automotive industry for more than 90 years. The company offers more than 1,000 products to the automotive market for body, paint, chassis, powertrain, exterior and interior applications.

About 3M

A recognized leader in research and development, 3M produces thousands of innovative products for dozens of diverse markets. 3M's core strength is applying its more than 40 distinct technology platforms – often in combination – to a wide array of customer needs. With $23 billion in sales, 3M employs 75,000 people worldwide and has operations in more than 65 countries. For more information, visit www.3M.com or follow @3MNews on Twitter.

3M is a trademark of 3M Company.

SOURCE 3M Automotive