3stepIT announces expansion into the North American market and a new strategic focus on data centers

New and existing 3stepIT and BNP Paribas 3 Step IT customers and partners will be able to take advantage of the enhanced service offering and the expanded geographical coverage by the Nordic company.

CARROLLTON, Texas, Feb. 6, 2025 /PRNewswire/ -- 3stepIT, a leader in Circular Technology Services with over 4 million devices under management, has announced its strategic expansion into the North American market today.

Building on a strong foundation of success in Europe — also supported by BNP Paribas 3 Step IT, a Joint Venture with BNP Paribas, a European Union's leading bank and key player in international banking — the strategic move signals 3stepIT's commitment to delivering industry-leading, efficient, resilient, and more sustainable IT lifecycle services to enterprise clients globally.

To assist the footprint expansion, 3stepIT has established its HQ in Texas and dedicated sales hubs in other US states and Canada, positioning the company to offer its North American clients the same service delivery model as in Europe. Furthermore, the company plans to open a dedicated refurbishment center in the US by the end of 2025.

Additionally, 3stepIT is onboarding a team of experienced professionals to launch its data center lifecycle services division, further enhancing its service portfolio, which already includes a diverse range of corporate technology and IT devices. The expert team will facilitate initiatives across North America and Europe, expanding 3stepIT's service delivery capabilities to better serve customer needs across the entire IT spectrum.

Jakob Lagander, CEO, 3stepIT, said: "Entering the North American market represents a significant milestone for 3stepIT. The expansion into data centers also marks an important step towards offering our customers complete end-to-end lifecycle services in a sector that sits at the very heart of conversations around the impact of technology on the environment. By integrating sustainable practices with operational efficiency through our services, we aim to address these challenges head-on while supporting our customers' growth plans".

Jonas Rosqvist, Global Chief Expansion Officer, 3stepIT, said: "We are excited to enter the North American market at this pivotal time of rapid data center growth, driven by the increasing demands of AI and advanced computing. As artificial intelligence continues to reshape industries, the need for scalable, efficient, sustainable, and high-performance infrastructure has never been greater. We see a significant opportunity to bring our expertise and innovative solutions to support businesses in the region navigating this transformative era."

About 3stepIT

3stepIT is a Nordic leader in circular technology services, helping organizations optimize operational efficiency, reduce costs, and manage IT devices responsibly. Our services ensure more secure, sustainable, and compliant IT asset management.

In 2019, 3stepIT formed a strategic partnership with BNP Paribas, expanding its IT lifecycle management solutions across corporate Europe under the joint venture BNP Paribas 3 Step IT. Together, the two companies manage over 4 million IT assets.

Headquartered in Helsinki, Finland, 3stepIT operates across Sweden, Norway, Denmark, Finland and North America, employing more than 500 professionals and owning three state-of-the-art refurbishment centers in the Nordics.

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SOURCE 3stepIT