4A's Expands Talent Team to Increase Focus on High School Initiatives

NEW YORK, Aug. 25, 2015 /PRNewswire/ -- The 4A's, the leading trade association representing the advertising agency business, today announced that it will expand its talent team by appointing Al Benoit as Industry Education Liaison for its High School Initiative.

In this role, Mr. Benoit will support the 4A's mission to build a sustainable pipeline of multicultural talent for the advertising industry, beginning at the high school level. He will be charged with increasing engagement between advertising industry professionals, the 4A's and high school students at the Manhattan Early College School for Advertising (MECA) and iAM (The High School for Innovation in Advertising and Media) in Brooklyn, New York. He will also represent the 4A's in building relationships with high school administrators and executives within the Department of Education, the City University of New York (CUNY), as well as the Borough of Manhattan Community College (BMCC).

Mr. Benoit has nearly two decades of experience working in agencies including Foote, Cone & Belding; Saatchi & Saatchi; Mediacom; and Initiative, among others. Recently, he held the position of Partner, Communications Planning Director at Mediacom, working with clients such as Dell and Subway. During his career he served as a mentor for the 4A's Multicultural Advertising Intern Program (MAIP) for nine years. He is also an adjunct professor of integrated marketing at New York University.

"At the 4A's, we believe that talent is critical to keeping the industry cutting edge, and cultivating that talent starts well before people join the work force, it begins with education," said Singleton Beato, Executive Vice President, Diversity & Inclusion. "The Industry Education Liaison position is truly unique and serves multiple constituencies, thus, it was important to me that we find the right fit. Al Benoit is absolutely the best person for the job, he has extensive experience in the industry, and his relationships with industry professionals in media and creative agencies, at all levels, will be a tremendous benefit to us. Most importantly, he truly has a passion for supporting initiatives and organizations that are devoted to mentoring and cultivating young people."

About the 4A's
The 4A's is the catalyst for bringing together the right people in the right place at the right time to address the advertising industry's most critical business issues. We provide leadership, advocacy, guidance and community to our members and the industry at large, with proprietary access to the people, information and tools needed to make smarter management decisions. Our mission is to help agencies become more successful. www.aaaa.org.

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