4A's Opens Entries, Reveals Jury, Adds Health & Wellness Category for 2nd Annual Partner Awards

NEW YORK, Oct. 8, 2015 /PRNewswire/ -- The 4A's, the leading trade association representing the advertising agency business, today announced the jury for the 2016 Partner Awards, which honor creativity and collaboration in advertising.

The 4A's Partner Awards recognize creative excellence that can only be achieved through meaningful collaboration. The Awards salute the remarkable partnerships that put ego aside and elevate creativity in the following categories: Brand, Creative, Media, Technology, Diversity, Cause, and Health & Wellness.

"The 4A's has tapped into a relevant and topical business issue with this award," said John Boiler, founder and CEO of 72andSunny, who will chair the 2016 jury.  "Collaboration isn't always easy, but when done right, it can produce the most culturally impactful, results-driven work."

Last year, 72andSunny won big at the 2015 Partner Awards, nabbing Most Innovative Partnership of the Year with Google, Nexus and The National Park Foundation for "Made with Code: Holiday Lights," which encourages young girls to learn how to code. It also won the Large Agency Creative Partnership of the Year with Co.MISSION Content Group, Ideas United, m ss ng p eces, Starbucks and Stopp/Family for "Meet me at Starbucks," a documentary-style brand campaign.

In addition to Boiler, members of the jury—uniquely comprised to represent multiple disciplines and industries—are: 

• Joe Alexander, Chief Creative Officer, The Martin Agency
• Jill Applebaum, Creative Director, Barbarian Group
• Lars Bastholm, Global Chief Creative Officer, Google
• Christian Bauman, Chief Creative Officer & Partner, H4B Chelsea
• B. Bonin Bough, Chief Media and E-Commerce Officer, Mondelēz International
• Luanne Calvert, Chief Marketing Officer, Virgin
• Tricia Clarke-Stone, CEO, Narrative_
• Lauren Connolly, Executive Creative Director, BBDO
• Daniel Danker, Chief Product Officer, Shazam Entertainment
• Kathy Delaney, Global Chief Creative Officer, Saatchi & Saatchi Wellness
• Andrew Dumont, VP of Marketing, Bitly
• Adrienne Hayes, Chief Marketing Officer, Motorola
• Eva Kantrowitz, EVP and Managing Partner, Horizon Media
• Archana Kumar, Chief Strategy Officer, MediaCom
• Dan LaCivita, CEO, Firstborn
• Christine Ngo, Digital Brand Manager, Mountain Dew
• PJ Pereira, Chief Creative Officer, Pereira & O'Dell
• Paul Rossi, President, Economist Group
• Sharon Rothstein, Global Chief Marketing Officer, Starbucks
• Leslie Sims, Chief Creative Officer, Young & Rubicam
• Rebecca Van Dyck, VP of Marketing, Facebook

"We are thrilled with the industry's embrace of this new concept, and we're excited to build on our first year of success with this A-list jury and 72andSunny as our 2016 partner," said Alison Fahey, 4A's Chief Marketing Officer.

4A's President and CEO Nancy Hill added: "Time and again, we hear from our agency members about the many partners they are working with. While potentially challenging, we want to celebrate the unique opportunities that also exist within that dynamic."

This year, the 4A's announced the addition of the Health & Wellness category to honor the collaboration between agencies and organizations that promote Health & Wellness. Entries in this category can include campaigns for corporate branding, education and awareness, and OTC, lifestyle, devices and pharmaceutical products.

The deadline to submit entries is Dec. 18, 2015. Winners will be revealed at the 4A's Transformation Conference, March 22, 2016, in Miami, Fla.

For further details, please visit: http://partnerawards.aaaa.org/.

About The 4A's Partner Awards
The 4A's Partner Awards honors creative excellence achieved through meaningful collaboration. We celebrate the partnerships that place creativity at the center in order to produce solutions that challenge conventional practices, perceptions and norms. The 4A's Partner Awards salutes the remarkable partnerships that put ego aside and elevate creativity.

About the 4A's
The 4A's is the catalyst for bringing together the right people in the right place at the right time to address the advertising industry's most critical business issues. We provide leadership, advocacy, guidance and community to our members and the industry at large, with proprietary access to the people, information and tools needed to make smarter business decisions. We partner with agencies to help them become more successful. Visit the 4A's at www.aaaa.org.

Contact:      
Samantha Wolf
Havas PR
Tel. 646-515-3574
[email protected]

SOURCE 4A's

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