4A's Reveals Winners of 2015 Jay Chiat Awards for Strategic Excellence

NEW YORK, Oct. 6, 2015 /PRNewswire/ -- The 4A's, the leading trade association representing the advertising agency business, today revealed the winners of its 2015 Jay Chiat Awards for Strategic Excellence during the Strategy Festival in New York City. The Grand Prix was awarded to Droga5 for its strategy on the Under Armour campaign "I Will What I Want."

The Jay Chiat Awards for Strategic Excellence honor strategic thinking and recognize professionals who have developed strong, innovative insights and initiated their work through creative campaigns that inspire both consumers and business around the globe. The judging panels were comprised of top industry leaders.

"As our industry evolves, agencies must continuously adapt their creative thinking and strategic approach to make an impact on their audiences," said Nancy Hill, President and Chief Executive Officer, 4A's. "These agencies did just that, and the resulting work is excellent. I know the jury had a tough time in their selection process this year because there is so much smart thinking that's happening in the industry."

"The winners of the 19^th edition of the Jay Chiat Awards have really demonstrated the best strategic thinking in the industry, and we are so pleased to highlight and honor their work," said Mollie Rosen, Executive Vice President, Agency Relations and Membership, 4A's.

The complete list of winners is as follows:

Product/Service Creation Strategy 
Gold

• Sancho BBDO/Direktor Films—Pepsi, "Dew Bottle Tool"

Bronze

• J.Walter Thompson—Seda (Unilever), "Natural Recharge"
• Ogilvy & Mather Advertising—Diageo, "A Pukka Problem"

Honorable Mention

• Mother NY—Proust, "Reimagining Direct Response Research for the Mobile Age"
• Moxie Communications Group—Casper, "How A Sleep Startup Became A Cultural Phenomenon"

Global Strategy  
Gold

• TBWA Media Arts Lab—Apple iPhone 6, "World Gallery"

Silver

• TBWA Media Arts Lab— "Apple Holiday Song"

Bronze

• TBWA Media Arts Lab—Apple iPhone 5s, "You're More Powerful Than You Think"
• Energy BBDO/PHD/Geometry — SC Johnson, Raid/Baygon/ALLOUT, "Project Bedtime Angst"

Honorable Mention

• AMVBBDO—Diageo, Guinness "Made of More"
• McKinney—Crocs, "Find Your Fun"

Non-Profit Strategy 
Gold

• Publicis NY—Doctors of the World, "More Than a Costume"

Silver

• Clemenger BBDO/GALKAL Research/Quantum Research—DrinkWise Australia, "How to Drink Properly"
• Geometry Global Bogota/Ogilvy & Mather Bogota—Colombia's Ministry of Environment and Sustainable Development, "Terribly Delicious"

Bronze

• Ad Council/R/GA—"Love Has No Labels"
• AMVBBDO—Department for Transport, Think!, "Rural Roads"
• Critical Mass—United Nations Mine Action Service, "Sweeper"

Regional Strategy 
Silver

• DM9DDB—MASP Museum, "Losers' Free Pass"
• The Martin Agency—Benjamin Moore Paints, "Fenway Park Collection"

Bronze

• Erwin Penland—Verizon, "Austinites Unite"

Honorable Mention

• Leo Burnett Chicago/Spark Media—Fifth Third Bank, "Reemployment"
• McGarrah Jessee—Lemi Shine, "Breaking Through in a Low-Interest Category"

National Strategy 
Gold

• Droga5—Under Armour, "I Will What I Want"

Silver

• Mullen Lowe Lintas Group India—Idea Cellular, "No Ullu Banaoing"

Bronze

• Mullen Lowe Lintas Group India—Havells, "Respect Women"

Honorable Mention

• BBDO—Lowe's, "Fix in Six"
• BBDO—Twix, "Bites #TBT"
• CP+B—Hotels.com, "'The Obvious Choice"
• Droga5—AirWick, "Home Is In the Air"
• Energy BBDO/Starcom—Bud Light, "Whatever USA"
• Leo Burnett—MillerCoors/Miller High Life, "I Am Rich"

Media Strategy 
Gold

• Starcom MediaVest Group — P&G Prestige, "Smell My Neck"   

Silver

• DDB Chicago/ OMD/TMSW  McDonald's, "Choose Lovin'" 

Bronze

• Leo Burnett, Toronto — IKEA, "Inspiration Boxes" 

For further details and to view case studies of award entries, please visit: http://stratfest.aaaa.org/2015-winners/.

About the 4A's Jay Chiat Awards for Strategic Excellence 
Now in its 19th year, the Jay Chiat Awards are global awards recognizing the best strategic thinking in marketing, media and advertising around the world. Learn more about the Jay Chiat Awards here: http://stratfest.aaaa.org/jaychiats/.

About the 4A's 
The 4A's is the catalyst for bringing together the right people in the right place at the right time to address the advertising industry's most critical business issues. We provide leadership, advocacy, guidance and community to our members and the industry at large, with proprietary access to the people, information and tools needed to make smarter management decisions. Our mission is to help agencies become more successful. Visit the 4A's at www.aaaa.org.

SOURCE 4A's

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