4INFO Addresses Urgent Holiday Mobile Concerns

Dec 16, 2013, 17:12 ET from 4INFO

SAN MATEO, Calif., Dec. 16, 2013 /PRNewswire/ -- 4INFO, an industry leader at the forefront of mobile innovation, has launched a campaign to warn consumers about the dangers of carelessly operating tablets and smartphones during the holidays.

(Photo: http://photos.prnewswire.com/prnh/20131216/CG34352)

"With so many shoppers using mobile devices to enhance their holiday gift-grabbing experience, our campaign reminds mobile users to be especially vigilant," said Tim Jenkins, 4INFO CEO. "Wandering through busy malls and icy parking lots with their eyes glued to smartphones is potentially catastrophic. These devices don't have airbags. Believe me, we tried. The technology just isn't there yet. Americans must mitigate the risks these devices place on their fellow citizens during this festive, yet hectic season."

Beyond the visual distractions, cold winter weather creates other serious concerns. Operating a touchscreen through heavy mittens is all but impossible. But the dangers of swiping a bare finger across a frozen tablet, or putting a sub-zero smartphone against your ear, are obvious. "Remember, every phone has a camera," added 4INFO Chief Marketing Officer Chuck Moxley. "You're never more than a slip and a few screen taps from becoming the next viral sensation on YouTube."

As part of its public awareness campaign, 4INFO urges mobile users to watch its holiday safety video and share it with family, friends, colleagues and total strangers. But as always, share with care, definitely not while walking across a frozen parking lot carrying shopping bags and a venti  cappuccino with nonfat foam.

About 4INFO
4INFO is the first company to solve the mobile advertising conundrum of measuring ROI, enabling mobile to become an integral and essential element in every marketing plan, and in turn unlocking the potential of mobile for consumer packaged goods, automotive, financial, retail and other major brand advertisers. The company's flagship product called AdHaven® Bullseye™ leverages Big Data and proprietary technologies to precisely target ad delivery to more than 152 million consumer's mobile devices in 101 million households, allowing advertisers to target mobile ads with the same precision as online advertising and direct mail using only anonymous, non-personal data. Even more importantly advertisers can measure what matters—actual sales lift at the cash register from their mobile ad spend. The AdHaven platform provides marketers with precise device and consumer targeting across multiple mobile channels, including display, apps, video, and rich media. 4INFO is headquartered in San Mateo, CA. Learn more at www.4info.com.

Contact: Susan Hinds, 913-660-9624, SHinds@morningstarcomm.com