4K 4Charity Fun Run Doubles Participation at the 2015 NAB Show

LAS VEGAS and PORTLAND, Ore., April 16, 2015 /PRNewswire/ -- Elemental Technologies, the leading supplier of software-defined video solutions for multiscreen content delivery, together with founding co-sponsor Ericsson, today announced the 4K 4Charity Fun Run held in conjunction with the NAB Show in Las Vegas on April 14 raised more than $35,000 for charities with registration doubling over the inaugural event held last September at IBC in Amsterdam.

The next 4K 4Charity Fun Run will take place at IBC2015. Sponsorship opportunities for the event open May 4, 2015. The deadline for sponsorship commitments is June 26, 2015. Inquiries may be directed to [email protected].

"Technology innovation and industry-shaping thought leadership is at an all-time high this year at the NAB Show with more than 103,000 attendees from 164 countries," said Chris Brown, executive vice president, Conventions and Business Operations at NAB. "This run gave us the opportunity to do even more by positively impacting the broader international arena and local Las Vegas community that has graciously hosted our convention for years."

The 4K 4Charity Fun Run at the 2015 NAB Show was supported by premier sponsors Akamai Technologies, Aspera (an IBM company), Dolby Laboratories and Verimatrix. Supporting sponsors were ChyronHego, DTS, Inc. and EVS. NAB was the official association sponsor for the 4K 4Charity Fun Run and New Bay Media was the exclusive media partner for the event. Coffee was provided by TIABI Coffee & Waffle.

"We are deeply thankful to the wonderful teams at NAB and New Bay Media and the generosity of registrants and sponsors," said Laura Barber, senior publicity and events manager for Elemental. "Together, we will continue to grow the 4K 4Charity Fun Run and make a huge difference to those in need while engaging in a fun, healthy activity. See you on the course soon!"

The 4km (2.49-mile) race commemorated major 4K achievements across the media and entertainment industry and raised funds for Heifer International, an organization that helps link communities and bring sustainable agriculture and commerce to areas with a long history of poverty. Additionally, a portion of 4K 4Charity Fun Run proceeds were allocated to The Shade Tree, a Las Vegas-based charity that provides safe shelter to homeless and abused women and children in crisis.

Pictures from the run will be posted next week at www.4K4Charity.com.

About Elemental

Elemental Technologies is the leading supplier of software-defined video solutions for multiscreen content delivery. Founded in 2006 and headquartered in Portland, Oregon, the company pioneered the use of software-based video processing to distribute video over IP networks. Solutions from Elemental provide the flexibility, scalability and performance required to deliver high quality video via turnkey, cloud-based and virtualized deployment models. Powering video experiences for more than 600 leading media franchises worldwide, Elemental helps pay TV operators, content programmers, broadcasters and enterprise customers bring video to any screen, anytime – all at once. The company has offices in the United States, the United Kingdom, France, Hong Kong, Singapore, Japan, China, Russia, India and Brazil. To learn more, please visit www.elementaltechnologies.com and follow @elementaltech on Twitter.

About NAB Show

NAB Show, held April 11-16, 2015 in Las Vegas, is the world's largest electronic media show covering the creation, management and delivery of content across all platforms. With more than 98,000 attendees from 150 countries and 1,600+ exhibitors, NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways.

Press Contact

Laura Barber
Elemental Technologies
[email protected] 
(503) 703-3638

Photo - http://photos.prnewswire.com/prnh/20150416/199072-INFO

SOURCE Elemental