5 BBB Tips to Ensure Great Giving On #GivingTuesday

BBB Wise Giving Alliance Urges Donors to Give Wisely This Holiday Season

Dec 01, 2014, 10:11 ET from BBB Wise Giving Alliance

ARLINGTON, Va., Dec. 1, 2014 /PRNewswire-USNewswire/ -- #GivingTuesday, the National Day of Giving, kicks off the holiday giving season on December 2nd, following Black Friday and Cyber Monday.  Before donating this season, it is wise to carefully review a charity and ensure it is a trustworthy organization.  BBB Wise Giving Alliance (BBB WGA) along with Better Business Bureaus across North America, is sharing five tips to help donors give with confidence. 

"We believe our rigorous reviews help verify trust before you donate," "remarks H. Art Taylor, president and CEO, BBB WGA.

BBB WGA recommends these tips to give wisely:

  1. Watch out for copycats. Since there may be hundreds of charities seeking support for the same cause, some may have similar sounding names. Don't fall for a case of mistaken identity.
  2. Consider the whole picture, not just finances.  While financial ratios help in identifying cases of financial abuse, it's a mistake to use them as the sole basis for giving. A good ratio does not necessarily mean a charity is well managed, honest in its appeals, transparent about its activities, and effective in achieving its mission.
  3. Avoid being pressured. Don't succumb to pressure to make an on-the-spot giving decision. Responsible organizations will welcome your gift tomorrow just as much as today.
  4. Keep emotions in check. Donors need to be mindful that con artists will often strike when emotions are running high. Always take a moment to verify that your selected charity operates ethically. 
  5. Rely on rigorous evaluations. Charities can demonstrate they are trustworthy by undergoing a rigorous evaluation based on holistic standards such as the 20 BBB Standards for Charity Accountability. Get free access to BBB Charity Reports at Give.org.

BBB Wise Giving Alliance (BBB WGA) is a standards-based charity evaluator that seeks to verify the trustworthiness of nationally-soliciting charities by completing rigorous evaluations based on 20 holistic standards that address charity governance, effectiveness reporting, finances, fund raising, appeal accuracy, and other issues. Learn more about the 20 BBB Charity Standards and about local charity review at local Better Business Bureaus at Give.org

SOURCE BBB Wise Giving Alliance