5-hour ENERGY® Energizing Hot Sauce Adds Some Kick to Your Cinco Plans
The brand dropped an exclusive hot sauce with West-Mex legend Taco John's® and it's totally free with their new, limited-time Spicy Cinco de Mango 5-hour ENERGY® shot
FARMINGTON HILLS, Mich., April 24, 2025 /PRNewswire/ -- Hot people like hot food. Don't believe us? It's true: Over half of all spicy food lovers think they're attractive1. Who are we to argue? So, for all of you who love the heat, 5-hour ENERGY® is bringing you the ultimate sidekick to take your Cinco de Mayo celebration to the next level: 5-hour ENERGY® Energizing Hot Sauce.
The new hot sauce is part of a fire collab with West-Mex legend Taco John's® and has a caffeinated Mango Habanero flavor that's about to make your Cinco plans legendary. Slap it on your tacos, eggs, or just break it out of your bag like a boss — because nothing earns respect like bringing your own hot sauce.
"After the huge success of last summer's 5-hour ENERGY® Inspired Energizing BBQ Sauce, we knew we were onto something special," said Leah Key, President and COO of Living Essentials, the makers of 5-hour ENERGY®. "Teaming up with Taco John's for this 'sequel' has been an awesome opportunity to connect with our fans in a fresh, exciting way. The combo of our bold hot sauce and the limited-edition Spicy Cinco de Mango 5-hour ENERGY® shot is sure to give #swicy lovers the ultimate flavor experience!"
While this hot 'n' spicy hot sauce is packed with flavors that bring the heat and energy, it's about so much more than that. About 1 in 4 millennials & Gen Z bring their own hot sauce to restaurants2 — and luckily for them, the 5-hour ENERGY® Energizing Hot Sauce is just as portable as our 2-fl oz. 5-hour ENERGY® shots, making it the perfect on-the-go pairing for any saucy celebration.
"This portable sauce brings the vibrant, spice-filled flavors of Cinco de Mayo to life, no matter how or where you're celebrating," added Kevin Flaherty, CMO of Taco John's. "We connected instantly with 5-hour ENERGY® and their innovative approach, making this partnership truly unique. This sauce isn't just about heat — it's about capturing the adventurous spirit of our fans and delivering a fresh culinary experience that brings everyone together."
And because 5-hour ENERGY® can always handle the heat, the brand is also rolling out a limited-edition Spicy Cinco de Mango 5-hour ENERGY® shot. Both the hot sauce and shot bring the pocket-sized convenience to boost your hotness from a "cinco" to a "diez." Hot, spicy, and just the right amount of unhinged, they're exactly what you need to survive a weekend of endless fun.
We all should have the chance to add a little fire to our festivities — which is why our sauce is on the house, both in-store and online. The rules are simple: Buy Spicy Cinco de Mango on 5hourenergy.com starting April 28, get a free hot sauce. You're welcome. Or get it for free with any purchase of the limited-time "No Siesta Fiesta" Bundle at participating Taco John's near Minneapolis, Milwaukee, Kansas City and Boston — consisting of six Fiesta Softshell Chicken Tacos and two Medium Potato Olés — because everyone deserves a fiesta to remember.
But get yours fast, both our sauce and our shot are HOT and limited quantities are only available while supplies last.
Sources:
2 https://ncsolutions.com/the-goods/hot-sauce-market-trends/
About 5-hour ENERGY® Shots
Since launching in 2004, the 5-hour ENERGY® brand and its iconic 2-fl oz. shot has become a household staple for its ability to help you feel alert and get you through whatever each day brings. Find more information about 5-hour ENERGY®, which is widely available in convenience, grocery, retail, club stores, and online outlets, at 5hourENERGY.com.
Media Contact:
Rachel Balderramos
Weber Shandwick
[email protected]
About Taco John's
With nearly 350 restaurants in 22 states, Taco John's is one of America's largest Mexican quick-service restaurant brands. Founded in 1969 in Cheyenne, Wyoming, Taco John's has been serving a made-to-order menu using fresh, high-quality ingredients, seasonings and sauces for more than 55 years. Offering signature specials like Taco Tuesday, savings and special offers for Bigger Bolder Rewards loyalty club members, and beloved originals like Potato Olés®, Taco John's takes pride in bigger. bolder. better. flavors and menu items. Recognized as one of Entrepreneur's "Top Food Franchises of 2023" and hailed by QSR Magazine as a "Top 15 Chain Ready to Contend as Fast Food's Top Players," Taco John's continues to expand into new territories. For more information, visit TacoJohns.com and follow Taco John's on Facebook, Instagram and TikTok.
Media Contact:
Joshua Levitt
PR for Taco John's
[email protected]
SOURCE 5-hour ENERGY
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