5 Reasons Why Security Tape Companies should Leverage LinkedIn

PLAINVIEW, N.Y., Oct. 30, 2018 /PRNewswire/ -- Security tape company, American Casting and Manufacturing, shares 5 reasons why security tape companies should leverage LinkedIn.

LinkedIn is a networking tool that lets professionals meet potential business partners or employees, and businesses highlight their company. It's a powerful platform that security tape companies can take advantage of to cultivate sales prospects and expand brand awareness. Here are 5 reasons why LinkedIn should be included in security tape companies' social media strategies:

1. You can promote content. LinkedIn publishing feature is a good lead generation tool for your business page. Further, you can create targeted ads that lead to high engagement and conversion rates. Engagement and conversion rates are higher on LinkedIn than other social media platforms, and the quality of leads are better.
2. You can join groups. Joining groups for your industry or related industries is a great way to grow the reach of your business profile. Starting meaningful, valuable conversations in these groups is a good way to make connections, generate new page fans, and get more people exposed to your content.
3. You can optimize for search engines. LinkedIn is powerful for search engines such as Google. Edit your business name, personal titles, and descriptions to include whatever keyword you are trying to rank for. This can be a bit of a trial and error process, but it's worth it to end up on the first page of Google.
4. You can highlight other aspects of your company. LinkedIn is a great place for presenting the full picture of your company. You can highlight successful employees and show your work culture. This not only attracts potential talent, but shows potential customers that you are an overall good brand to support.
5. You can establish your brand voice. Posting frequently to LinkedIn via blogs, updates, article shares, and images, keeps your followers interested and establishes your brand voice. This is a great opportunity to think outside the box and show your brand's personality to set yourself apart from other businesses on LinkedIn.

LinkedIn is always rolling out new features, tools, and algorithms to help make it easier than ever to share content and connect with people who may be interested in your brand.

About American Casting and Manufacturing: American Casting security tape company, American Casting and Manufacturing, is a New York based, family-owned manufacturing company, that produces high-quality customizable security seals, including bolt seals, container seals, and trailer seals, across a wide range of industries. Through innovative production, customer service, and both employee loyalty and respect, the tamper evident seals manufacturer has been producing high-quality seals for over 100 years. The company conforms to the highest standards, meeting the requirements of ISO-9001:2008 quality management systems.

SOURCE American Casting and Manufacturing