OMAHA, Neb., Feb. 7, 2012 /PRNewswire/ -- The Maids, a leading franchised residential cleaning service, stands apart from other companies because of its exclusive 22-Step Healthy Touch ® Deep Cleaning System. More than 150 franchise partners use environmentally preferable cleaning products, a methodical cleaning approach and state-of-the-art equipment to provide customers with consistent, quality service.
Experts from The Maids offer these five strategies to help your business move forward in 2012.
Technology – You don't have to understand everything about evolving technology; you just need to know how to use it to your advantage. Countless software applications help companies increase productivity and save money, especially in operations management. Other types of innovations make it easier to collect and manage data, for instance. Managing customer information can help you provide consistent, enhanced customer service, not only in billing practices, but by tracking customer preferences. If you are unsure whether a new application or device will help you, consult with colleagues to find what works for them.
Online Media – Is your website vibrant and robust or is it just an Internet bookmark with your company's name on it? Potential customers visit the site to find out more about your business, but are you taking advantage of the time they spend there? A website can act as a private newspaper, advertising billboard and marketing tool. Archive press releases or news items about your company. Write blogs or articles and create videos to share information and establish yourself as an expert in the field. Use social networking sites such as Facebook and Twitter or coupon sites to engage customers and offer deals. Increased company visibility adds up to more clients.
Evolving Industry – Are you on the leading edge or behind the curve? Make time each day to research trends in your industry. Use what you learn to innovate, increase productivity or plan new product rollouts. Regularly visit trade shows or subscribe to trade magazines to find out how others are reducing costs or implementing new procedures. It's also important to study your competitors. Do they have an advantage over you in the types of services or products they advertise? Can you meet or beat what they offer? Continue to think ahead and make sure your company is flexible enough to respond to changes in the industry.
Know your customers – Client desires can change dramatically over a short period of time. Keep abreast of consumer spending habits or lifestyle modifications so that you can adapt to customer wants and needs. Use surveys or other techniques to solicit ideas from customers, and don't forget to consult employees who often have their finger on the pulse of client wishes.
Experiment – Continually try new approaches, staying mindful that some may not work. You might try a different marketing campaign, for instance, or test a new product or service. Hold regular brainstorming sessions to strategize future ideas and monitor past tactics for effectiveness.
About The Maids:
Known for its 22-Step Healthy Touch® Deep Cleaning System, The Maids is the only franchised residential cleaning service to clean for health, combining environmentally preferable cleaning supplies and state-of-the-art equipment with a methodical process to maintain the healthiest living environment possible for families. The Maids enjoys a 96 percent customer referral rate, distinguishing them as the residential cleaning service of choice. Visit The Maids (http://www.maids.com/) for more information.
SOURCE The Maids