$500 Million Brand Slides into New 50,000-Square-Foot Headquarters

PALMETTO, Fla., June 5, 2014 /PRNewswire/ -- Fast-growing, global wellness and lifestyle brand It Works! has expanded into newly renovated 50,000-square-foot global headquarters.

It Works! has invested a total of about $10 million in the building from purchase in 2010 and expanding and renovating from 34,000 square feet.

The Tampa Bay Business Journal has already recognized It Works! among its annual list of the top five "Coolest Office Spaces" in Tampa Bay as well as its Reader's Choice winner.

The unique building is designed for the social media era and its modern workforce, who want a social collaborative, productive space that encourages fun while at work. It is located on the marina at 908 Riverside Dr. where employees enjoy the incredible scenery of the Manatee River and breathtaking sunset views.

In addition to the picturesque waterfront views, employees can regularly enjoy a putting green on the roof of the building, bumper pool on the top floor, bistros on every floor and even a slide for employees and guests. Built for entertaining, each floor of the building features a wraparound deck.

"The Florida lifestyle is one that's more laid back and enjoyable," said CEO Mark B. Pentecost, who moved his company from Michigan to Florida as part of his quest to fulfill his American dream. "My goal was to create a work environment that complemented our headquartered location and that people wanted to come visit. Instead of a typical office environment, we'd rather wear sandals and shorts and have 'bring your boat to work' days. While we take our work very seriously, we like to have fun."
The newly renovated building can accommodate up to 150 employees. The company currently employs 86 individuals full-time, and has more than 60,000 distributors in 18 countries.

The company's revenue was $27 million in 2010. It has since grown to $456 million in 2013 and expects to see another remarkable jump in sales in 2014.

"Our innovative office space and unique culture will help us continue to recruit, build and retain a first-class team as we continue our worldwide expansion," Pentecost said.

Founded in 2001, It Works! is one of the fastest-growing consumer lifestyle brands and direct sales companies. Inc. ranked It Works! No. 436 on its Inc. 500 list for 2013, and the company is enjoying a 1047-percent growth over the past three years. It Works! offers a variety of daily-use, instant-results products, including its signature and unique It Works! Wrap, a contouring product that can tighten, tone and firm any area of the body in just 45 minutes. It Works! currently offers 31 health and beauty products in 18 countries, paying commissions to more than 60,000 independent distributors worldwide. Visit www.myitworks.com for additional information.

For additional information, interview and image requests, contact Axia Public Relations at 888-PR-FIRM-8, ext. 700.

News Contact: 
Darby Underwood 
Axia Public Relations for It Works!  
888-773-4768, ext. 700 

SOURCE It Works! Global