$50,000 Celebrity-Designed Classroom Makeover for Deserving School Courtesy of Bounty's 'We Love Our School' Initiative

CINCINNATI, March 10, 2011 /PRNewswire/ -- Procter & Gamble's (NYSE: PG) Bounty springs to action in the classroom today, awarding a $50,000 makeover to the winner of its nationwide "We Love Our School" sweepstakes. After a month-long, in-school cleaning supply initiative that provided 1,500 schools with Clean Kits, Winegard Elementary School in Orlando, Florida has been named the grand prize winner of a classroom makeover being designed by Cortney and Robert Novogratz of HGTV's "Home by Novogratz" later this month.  

(Photo: http://photos.prnewswire.com/prnh/20110310/NY62350 )

"We are thrilled to be the recipient of the $50,000 makeover from Bounty because 'We Love Our School' very much. Our students are passionate about their school and deserve to learn in clean and updated classrooms," said Dr. Jhunu Mohapatra, Principal at Winegard Elementary.  "Our teachers do the best with what they have in our current classrooms, but with this makeover, our kids will be inspired to become even more hands-on in their new and improved work spaces."

"Winegard Elementary could not be more deserving of this transformation. Thanks to Bounty's commitment to providing children with creative, clean learning environments, we will be able to transform these classrooms to reflect the true spirit of the school," says Bob Novogratz, designer and Bounty spokesperson.  "Consulting with our 'experts,' a.k.a. our seven children, we know the needs schools face and our hope is to help take the load off of these teachers so they can focus on what's most important, our kids' education."

Bounty kicked off the "We Love Our School" campaign on Valentine's Day by activating parents and volunteers at 1,000 schools across the country to join in a classroom clean up and address the need for more in-room cleaning supplies for teachers. To bring cleaner learning to more schools, on February 18, Bounty invited parents and teachers to visit the Bounty Facebook page and take the Make a Clean Difference Pledge. The Pledge provided parents and teachers the opportunity to enter their school in the Sweepstakes and show their support of clean, creative learning environments for children.

"Our hope is to empower consumers across the U.S. to join us in the effort to provide clean and fun learning environments for children while helping to promote creativity in the home and at school," says Bounty Brand Manager, Dave Lee. "We look forward to providing a Bounty clean-school makeover for Winegard Elementary and seeing how the students and teachers embrace more hands-on activities knowing they've got plenty of Bounty on-hand to help clean up any messes they make along the way."

Schools that took the Make a Clean Difference Pledge between February 18 and March 4 were automatically entered into Bounty's "We Love Our School" sweepstakes for a chance to win the $50,000 school makeover from Bob and Cortney Novogratz. The first 500 schools who took the pledge will also be receiving a Bounty Clean Kit with enough Bounty and Mr. Clean product to clean all of their classrooms, along with a cleaning checklist.          

To learn more about Bounty and the "We Love Our School" campaign, visit www.Facebook.com/Bounty.

About Bounty

Bounty has been America's most popular paper towel for more than 30 years.  In the U.S., P&G offers the following premium two-ply paper towel products: Bounty Select-a-Size; Bounty White; Bounty Extra Soft; and Bounty Fun Prints.  Additionally, P&G offers Bounty Basic, a quality one-ply paper towel as well Bounty Quilted Napkins. For more information on Bounty, visit www.facebook.com/bounty.

About Procter & Gamble

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 127,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

SOURCE P&G/Bounty