PITTSBURGH, July 13, 2015 /PRNewswire/ -- In Q2 2015, 52 percent of all smartphone shoppers used iOS 8, according to the Branding Brand Mobile Commerce Index. iOS 8 also generated 56 percent of all smartphone revenue in Q2 2015.
Branding Brand's Q2 Quarterly Mobile Trends report identifies mobile shopping trends for a sample of 100 U.S. mobile sites running on Branding Brand's platform from April 1 to June 30, 2015.
The report also reveals that smartphone users are adopting Android's latest operating system Lollipop. In Q2 2015, Lollipop accounted for 32 percent of all Android smartphone visits, a 225 percent increase compared to four percent in Q1 2015, and it was responsible for 39 percent of all Android smartphone revenue, a 600 percent increase compared to two percent Q1 2015.
"Despite large quarter-over-quarter increases of Android smartphones running Lollipop, this operating system accounted for less than 15 percent of total smartphone traffic and sales in Q2 2015," said Branding Brand's CEO and co-founder Chris Mason.
In total, the 100 sampled mobile sites produced 295 million visits and $236 million in revenue from April 2015 through June 2015.
View the entire report here.
ABOUT BRANDING BRAND: Branding Brand powers mobile commerce sites and apps for over 200 of the world's leading retailers, including American Eagle Outfitters, Ralph Lauren, and Sephora. The Company's B2E (Brand to Everywhere) platform seamlessly extends brands and optimizes current solutions into consumer-friendly smartphone, tablet, and in-store experiences. Named the only mobile commerce leader, it is also the largest m-commerce provider to the Internet Retailer Top 500. For more information, visit www.brandingbrand.com or follow @brandingbrand on Twitter.
ABOUT THE MOBILE COMMERCE INDEX: The Branding Brand Mobile Commerce Index (MCI) is the largest collection of data on U.S. retail websites specifically designed for mobile devices. Each month at blog.brandingbrand.com, the Index identifies commerce and consumer trends across samples of Branding Brand clients in various industries, including apparel, health and beauty, and home goods. In total, Branding Brand's platform powers the mobile websites and apps of over 200 major retailers around the world.
SOURCE Branding Brand