54 companies unbox new products for work, home & play at record-breaking ShowStoppers @ IFA, 6th edition of official IFA press event

The 4th quarter in global technology innovation previews at ShowStoppers press event

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Sep 11, 2013, 11:04 ET

BERLIN, Sept. 11, 2013 /PRNewswire/ -- A record-breaking 54 companies unboxed new consumer electronics and home appliances for work, home and play at ShowStoppers® @ IFA 2013, the official press event of IFA, the global tradeshow for consumer electronics and home appliances that moves markets and inspires buyers.

Also setting new records, more than 700 journalists from more than 45 countries packed Hall 15.2 at IFA on 5 Sept. 2013 to cover product launches and sneak previews by industry leaders, startups and innovators at the sixth consecutive edition of ShowStoppers @ IFA.

"I was surprised by the amount of unique, innovative and well-designed products that the vendors showcased," said Jeff O'Heir, editor in chief of DealerScope. "ShowStoppers at IFA was a great mix of products that my consumer electronics retail audience will find helpful when planning what they market in the fourth quarter."

Stuart Bradshaw, Europe and Africa consumer manager for Plantronics, said: "This year's ShowStoppers at IFA event was bigger and better than ever. We were really impressed with the quantity and quality of journalists that we were able to showcase our latest products to. It is the must-do press event if you are launching products at IFA!"

Click here to download the event press kits.

About IFA
IFA is the world's most significant consumer electronics and home appliances tradeshow. The event has become the premier venue for global product introductions and business development. This year's IFA hosts more than 1,400 exhibitors from more than 50 countries.

IFA is organized by Messe Berlin and owned by Gesellschaft fur Unterhaltungs und Kommunikationselektronik (gfu). Messe Berlin produces regional, national and international trade shows, exhibitions and conventions. gfu is the Association for Consumer and Communications Electronics.

About ShowStoppers
Now in its 20th year, ShowStoppers is the global leader in producing press and business events spanning the US, Europe and Asia. Each event organizes product introductions, sneak previews and demonstrations for selected journalists, bloggers, industry and financial analysts, venture capitalists and business executives. Industry leaders, innovators and startups exhibit to help generate news coverage and product reviews, make new connections, promote brand, and open new markets. ShowStoppers produces events at CES, CTIA and Mobile World Congress, among others, the official press events at IFA, NAB, Sandbox Summit and GITEX; and partners with the CEA LineShow.

The next ShowStoppers press events are:

ShowStoppers @ GITEX Technology Week, the newest ShowStoppers press event, announced yesterday – and the official press reception at the information and communications technologies tradeshow that is the business gateway to the Middle East, Africa and South Asia – 19 Oct. 2013 in Dubai, United Arab Emirates.
ShowStoppers @ CES, the 12th edition of the annual blockbuster, covered by more than 1,500 journalists – 7 Jan. 2014 in Las Vegas, Nevada, USA.
ShowStoppers @ Mobile World Congress, the seventh edition of the longest-running and most-productive press event for the wireless world, covered by more than 650 journalists – 23 Feb. 2014 in Barcelona, Spain.