5ivepoints, the Mobile App Revolutionizing Political Campaigns, Selects Beckerman as Public Relations Agency of Record

HACKENSACK, N.J., June 4, 2012 /PRNewswire/ -- Beckerman, one of the fastest-growing independent public relations firms in the nation, today announced that it has been selected as agency of record by 5ivepoints LLC.  As agency of record Beckerman will focus on increasing 5ivepoints' brand awareness as well as positioning its executives as industry thought leaders in the mobile application development sector.  Headquartered in New York City, 5ivepoints' mobile app allows political campaigns to utilize popular social media platforms to identify and engage voters, raise money, deliver election campaign messaging or achieve advocacy goals.

"The 5ivepoints mobile app uses innovative, industry-leading mobile technology that utilizes the power of social media to empower and incentivize campaign supporters and to engage voters like never before," said Timothy White, vice president of public affairs at Beckerman. "With the 5ivepoints app currently integrated into local, state and federal political campaigns throughout the United States, the company is well-positioned to be the 'go-to' mobile voter-contact technology through the 2012 General Election and beyond."

"The ability to successfully integrate voter identification and outreach with social media platforms and advanced mobile technology has fundamentally changed the way political campaigns are run in the U.S. and around the world," said Laurence Zuriff, founder of 5ivepoints.  "Most elections now rely on the ability to utilize the best technology in order to organize events, disseminate messages and connect with voters.  We have selected Beckerman to help us highlight the innovative nature of this mobile app because of their extensive experience implementing integrated communications programs at the intersection of technology and public affairs."

"As 5ivepoints' selected agency of record, Beckerman continues its pace as a growing presence in the industry with a reputation as a premier partner for companies seeking agile, innovative and creative representation," said Beckerman Chief Executive Officer Keith Zakheim.

About Beckerman 

Beckerman ranks among the fastest-growing and largest independent public relations firms in the industry. Along with Antenna Group, Inc., the nation's largest clean technology public relations practice, the firm represents a distinguished roster of more than 100 clients from diverse industry sectors with clean technology, real estate, public affairs, professional services and consumer products comprising its primary practice areas.  Beckerman has offices in New York City; Washington, D.C.; Hackensack, N.J. and San Francisco. To learn more, please call 201-465-8000, visit www.beckermanpr.com or http://facebook.com/Beckermanpr.

About 5ivepoints 

5ivepoints LLC is the producer of a mobile application that helps campaign and advocacy groups transform virtual enthusiasm into real world action by "gamifying" elections as well as providing them with instant access to voter information. Located near the Five Points section of New York City -- known for its storied past and made famous by the movie Gangs of New York -- 5ivepoints' mobile app allows campaign volunteers to access phone lists, voter lookup, geolocated walk-lists, register voters, check-in at events and more. To learn more about the 5ivepoints mobile app visit our website at http://5ivepoints.com/

Media Contact: Denyse Dabrowski
201.465.4065
[email protected]

SOURCE Beckerman