5WPR Announces Specialized Prime Day PR and Marketing Services to Drive Visibility and Business Impact for Clients

NEW YORK, June 25, 2025 /PRNewswire/ -- 5WPR, one of the largest independently owned PR and digital marketing firms in the U.S., today announces its specialized service offering designed to help brands cut through the noise and drive meaningful business results during Amazon Prime Day. As the highly anticipated shopping event continues to grow in scale and impact, 5WPR's Prime Day support leverages the agency's deep media relationships, proven expertise, and strategic approach to deliver exceptional visibility and revenue-driving outcomes for clients across industries.

"Our team understands what it takes to stand out during critical retail moments like Prime Day," said Matthew Caiola, CEO, 5WPR. "We've expanded our Prime Day services to meet demand from clients seeking high-value media coverage, impactful influencer marketing activations, and strategic storytelling that drives consumer action. We're proud to help our clients see real success around this key sales opportunity."

5WPR's seasoned media professionals activate deep relationships across leading publications from Wirecutter to CNET to secure and amplify powerful brand coverage. The agency's strategic approach ensures that media efforts go beyond visibility to alter consumer behavior and drive measurable business outcomes. By inserting brands into ownable, timely conversations and crafting messages that resonate, 5WPR helps clients differentiate their offerings against competitors and capture attention in a crowded market.

Serving as the agency of record for an extensive range of legacy brands and high-growth startups, 5WPR's clients trust the agency's strategic and creative approach to achieving widespread visibility and establishing industry leadership. Recent Prime Day activations have helped clients across lifestyle, consumer tech, wellness, and home categories achieve standout media placements and sales growth.

With Prime Day approaching this July, 5WPR partners closely with clients to plan and execute high-impact campaigns that maximize visibility and conversion opportunities. Services include proactive media outreach and managing embargoed press, securing placements in Prime Day preview lists, product roundups, and gift guides, as well as coordinating influencer partnerships, affiliate outreach, and promotional content. During Prime Day, the team drives real-time pitching, monitors live coverage, and engages with emerging media opportunities. Post-event, 5WPR conducts follow-ups to secure recap coverage, deliver performance metrics, and build momentum for future campaigns.

5WPR also offers expedited onboarding, positioning and messaging development, proactive media relations, and comprehensive reporting to ensure clients are supported at every stage of their Prime Day campaign.

"Our Prime Day services are built to deliver not just buzz, but business impact," added Caiola. "We're excited to help clients capitalize on this key moment with campaigns that drive lasting results."

To learn more about 5WPR's Prime Day support services, get in touch here.

About 5WPR

5WPR is a full-service PR agency known for cutting-edge programs that engage with businesses, issues, and ideas. Founded in 2003, 5W has been named a top US and NYC PR Agency by leading industry publication O'Dwyer's, as well as awarded Agency of the Year in the 2024 American Business Awards®, and continuously brings leading businesses a resourceful, bold, and results-driven approach to communication. The agency has more than 250 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and Digital Marketing (Social Media, Influencer, Paid Media, SEO). In addition to its business accolades, 5W was named to the 2024 Digiday WorkLife Employer of the Year list. For more information and to join our team, visit 5W Careers.

Media Contact
Chris Bergin
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SOURCE 5W Public Relations