5WPR Selected as Agency of Record for Yourgi, Inc.

NEW YORK, Sept. 25, 2025 /PRNewswire/ -- 5WPR, a top-ranked independently owned integrated communications agency, today announced it has been named Agency of Record for Yourgi, Inc., a pet services marketplace dedicated to helping pet parents easily connect with trusted local providers, from grooming and training to walking, sitting, boarding, and more.

Founded with the belief that caring for pets should be simple, Yourgi offers a streamlined platform that brings together services, resources, and expert insights tailored to modern pet ownership. With coverage across the United States, Yourgi is redefining the way pet parents find, schedule, and trust providers, while empowering local businesses to thrive.

As part of the partnership, 5WPR will lead a fully integrated communications and pet marketing program encompassing public relations, thought leadership, paid media, and strategic reporting. The PR strategy will focus on developing key messages, securing earned media coverage, and elevating Yourgi's executives as thought leaders in the pet care space. Media relations efforts will also include local outreach to key markets, proactive story development, and real-time opportunities to amplify the brand's presence within regions where consumers and independent service providers can access and benefit from Yourgi's platform. On the paid media side, the agency will oversee campaigns across priority platforms, leveraging a mix of social, search, programmatic, CTV, and other channels. To ensure alignment with Yourgi's long-term objectives, 5WPR will provide ongoing account management, strategic counsel, and reporting across both earned and paid efforts, while keeping an eye out for new and innovative opportunities to further position Yourgi as the world's most trusted pet care ecosystem.

"We are thrilled to partner with Yourgi, a brand that shares our passion for supporting pets and the people who care for them," said Marijana Gucunski, Senior Vice President at 5WPR. "Our team is excited to elevate Yourgi's mission through an integrated communications strategy that drives awareness, establishes thought leadership, and showcases the value the brand brings to pet parents and providers alike."

"We are proud to partner with 5WPR, an agency that shares our commitment to excellence and innovation," said Dr. Jennifer Strickland Fowler, Chief Executive Officer of Yourgi, Inc. "Their insight and expertise will be instrumental in advancing our mission and shaping the next chapter of our growth."

This partnership builds on 5WPR's extensive experience in the pet care and lifestyle sectors, strengthening the agency's track record of delivering integrated communications strategies that combine traditional PR, digital PR, digital marketing, and paid media to boost visibility, drive engagement, and support long-term growth.

For more information about Yourgi, "Where Pet Care Meets Peace of Mind," visit www.yourgipet.com. For details on 5WPR, visit www.5wpr.com.

About Yourgi

Yourgi is the ultimate pet care platform, built by experts to simplify life for modern pet parents. We connect you to trusted providers for grooming, vet care, and everyday pet services—all in one seamless experience. Whether you're at home or on the go, Yourgi helps you make smarter decisions for your pet's well-being.

We're not just another app—we're building the world's most trusted pet care ecosystem. Backed by a passionate team, our mission is to make pet care simple, accessible, and joyful for all. Because pets aren't just animals—they're family.

Your Pet. Our Priority. 
Visit us at yourgipet.com

About 5WPR

5WPR is a full-service PR agency known for cutting-edge programs that engage with businesses, issues, and ideas. Founded in 2003, 5W has been named a top US and NYC PR Agency by leading industry publication O'Dwyer's, as well as awarded Agency of the Year in the 2024 American Business Awards^®, and continuously brings leading businesses a resourceful, bold, and results-driven approach to communication. The agency has more than 250 professionals serving clients in B2C (Beauty & Fashion, Pet Products and Services, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and Digital Marketing (Social Media, Influencer, Paid Media, SEO). In addition to its business accolades, 5W was named to the 2024 Digiday WorkLife Employer of the Year list. For more information and to join our team, visit 5W Careers.

Media Contact
Chris Bergin
[email protected]

SOURCE 5W Public Relations