NEW YORK, July 1, 2016 /PRNewswire/ -- Small business owners are continually looking for low-cost PR strategies to promote their business and broaden their networks. In order to generate effective PR on a limited budget, you have to get certain things right. Here are tips on do-it-yourself PR that any small business can follow to achieve success:
- Storytelling. Tell the story of how your brand came to be, why it exists and how it has evolved. Consider including customer stories of their experience with your company in order to give the audience a way to emotionally connect with your brand.
- Influencer networking. If you're actively keeping up with the top influencers within your industry, why not consider networking with them? This is an authentic and trustworthy way to build a name for your brand while building relationships with key influencers.
- Perfect your product before pitching. Don't make the mistake of promoting a product that isn't ready for the market quite yet. Before pitching the media, look into organizing focus groups that can provide you feedback on your products that can help to improve the quality.
For discussion on the three remaining do-it-yourself PR tips, read the latest article here: http://bit.ly/29xM0YE
PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.
About PR Newswire
PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.
Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals.
Director, Strategic Channels
SOURCE PR Newswire Association LLC