NEW YORK, Nov. 28, 2016 /PR Newswire/ - The way that people consume information is evolving. With this shift in how people consume information means that PR agencies need to be able to demonstrate value across all of the different communication options available to their clients. Adapting your agency's services and specialities will help you better service your existing clients and also open the door to new opportunities. Your biggest challenge, and possibly your biggest opportunity, is figuring out how to best demonstrate all of the new value you can now provide to your clients.
The current trend among large PR agencies to adapt to a wider range of communication needs
The new capabilities PR agencies have as well as the unique challenges they face today
The specific metrics PR agencies are using to demonstrate impact
The full guide further explores how goals, expectations, challenges and opportunities changing for large PR agencies in how they interact with their clients. Click here to access the full guide and learn how big PR agencies are evolving to meet these fundamental changes in communication.
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