SAN FRANCISCO, Calif., May 10, 2016 /PRNewswire/ -- 6sense, the industry's leading predictive intelligence platform for B2B marketing and sales, today announced an affordable extension of support for mid-market companies looking to target prospects in active buying cycles with predictive intelligence. The mid-market pricing expansion comes on the heels of the recent launches of SearchSense and 2sense, which provide rapid value to customers and unprecedented in-market buyer visibility.
Predictive intelligence has historically been reserved for large enterprise companies with expansive marketing budgets, but with more affordable pricing, companies of all sizes can now operate on the same level of insight as sophisticated B2B enterprises. 6sense is unveiling additional pricing options in response to the growing demand from mid-market organizations wanting to take advantage of 6sense's exclusive footprint of B2B centers of research. The integration of predictive intelligence across marketing and sales initiatives allows organizations of all sizes to operate not simply on gut instinct and static look-alike firmographics, but on detection of active buying cycles that indicate a business need and propensity to purchase from a timing perspective.
"Access to data is revolutionizing sales and marketing strategies, and unlike other predictive tools on the market that offer advanced segmentation on 'who,' we offer the unique ability to find buyers in active buying cycles, answering the most critical question to sales and marketing of 'when' buyers are in market," said 6sense CEO and founder Amanda Kahlow. "At a time when organizations are looking for every opportunity to optimize their spend, especially for tighter mid-market budgets, knowing when prospects enter a buying cycle is crucial to remaining competitive and increasing conversion rates."
Web activity, marketing automation and CRM are internal customer data sources that are essential to achieving a full buyer picture. Once paired with the 6sense Exclusive Data Network, which collects billions of buying signals across web destinations where B2B buyers do their research, 6sense has the necessary balance to achieve unprecedented visibility into every stage of the buyer's journey. By leveraging activity data and internal customer data, as well as monitoring for changes in behavior over time, 6sense enables every organization to target their marketing and sales efforts on prospects most likely to convert to an opportunity. Some of 6sense mid-market customers include Xactly and BlueJeans Network.
Similar to many fast-growing SaaS companies, Xactly needed to expand its universe of potential buyers and partnered with 6sense to uncover more qualified buyers earlier in the sales cycle. Since targeting 6sense "purchase stage" accounts, Xactly has uncovered $1.7 million in net-new business. In the competitive and crowded video communications space, BlueJeans Network looked to 6sense to find and influence buyers at the earliest possible stage in the buying cycle. Armed with 6sense's buying stage data, BlueJeans Network achieved a 20X lift in opportunity conversion, 2.5X greater opportunity size and one-third the sales effort to create an open opportunity.
"We quickly recognized that data-driven decision-making built on the insights of the 6sense predictive intelligence platform could help us optimize our marketing and sales efforts to increase the speed with which we identified, won and rebooked business," said BlueJeans Network president Mike Mansbach. "In a business where the company who gets to the prospect first has the strongest advantage, the results we've witnessed represent much more than a one-off ROI – 6sense's capabilities are a game-changer for us."
To learn more about pricing options for mid-market companies, contact 6sense here. Also check out what leading B2B marketers have to say about the power of predictive intelligence and the future of marketing and sales.
6sense's mission is to empower marketing and sales teams with 100 percent visibility into buyers; who they are, needs and timing. 6sense provides marketers with omni-channel connectivity and visibility from brand to demand to revenue. 6sense's patent-protected predictions power all downstream sales and marketing systems with intelligence on who is in an active buying cycle, what products, when they will buy and where they are in the buyer's journey. 6sense enables intelligent growth resulting in new pipeline, higher marketing to sales conversions, larger opportunity size and increased sales productivity and effectiveness with teams focusing on the right buyers with a need now.
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