SAN FRANCISCO, March 3, 2016 /PRNewswire/ -- 6sense today announced its second annual predictive intelligence summit B2B ESP, taking place at the Four Seasons Hotel in San Francisco on July 14, 2016. With a speaker lineup including B2B marketing visionaries from Brocade, Cisco and leading industry analysts from Forrester, B2B ESP is the premier forum for the marketing and sales professionals fueling the growth engines of the largest, most sophisticated B2B enterprises. Hosted by 6sense, B2B ESP provides the opportunity for peers to share how predictive fuels omni-channel visibility, captures demand, builds pipeline, increases marketing to sales conversions by factors of up to 20X, and drives ABM segmentation strategies.
"B2B ESP will examine the impact of connecting data across channels to empower marketers with 100 percent visibility into buyers," said CEO and founder Amanda Kahlow. "Our vision is to continue to deliver the industry's premier predictive intelligence event where the best minds in business architect ways to use the power of data to change how businesses interact with their prospective customers. We're in an exciting era when every industry and every sector has the opportunity to transform to meet the needs of the market."
B2B marketers recognize that the current lead generation model and marketing-to-sales handoff is broken. With average lead conversion rates that are less than 1 percent, marketers are forced to spend inordinate amounts of time and money to reach audiences with no visibility into what truly drives revenue. Compounding these issues is an inability to connect interactions with customers across channels and marketers are unable to take credit for their impact on sales. Predictive intelligence provides the critical insights that marketing and sales need to not only target the right audience, but target them at the right time, when they actually have a demonstrated need and propensity to purchase.
Unlike simple predictive lead scoring tools that wait for a lead to come in, true predictive intelligence removes the guesswork and proactively identifies new buyers early in the buyer's journey, allowing companies to get ahead of their competition and hyper-target their sales and marketing efforts to accelerate growth.
After a stellar 2015 event with over 400 attendees and 30 speakers, including MongoDB CMO Meagen Eisenberg, LinkedIn vice president of global sales operations Brian Frank, and Salesforce vice president of marketing Stephanie Buscemi, this year's keynote lineup will feature Brocade CMO Christine Heckart, Cisco vice president of marketing Joseph Puthussery, and Forrester Research vice president Laura Ramos. Heckart, Puthussery and Ramos bring over 50 years of combined experience in data-driven B2B marketing in the high-tech industry to the stage at B2B ESP.
As part of 6sense's continued commitment to driving social impact and fostering a passionate, philanthropic company culture, all of this year's registration fees will be donated to Girl Rising. Last year's event generated $87,000 to support the Girl Rising cause, a global campaign to solve the biggest problem of developing nations. Data shows that educating girls is the smartest investment and the single greatest solution to solving key issues such as hunger, poverty, and infant and maternal mortality rates in developing nations. By giving back to Girl Rising and investing in the solution of our time, 6sense is furthering its commitment to building inclusive communities and thriving economies around the world.
"B2B ESP will always be a forum where we can have a deep educational discussion about data-driven business and predictive technologies, but we also strive to continuously look outside ourselves to find ways we can apply the principals and product for greater good," continued Kahlow. "Giving back is one of our core values, and our event provides a medium for the best minds in business to discuss ways to make a collective impact with the power of data at their fingertips."
Additional thought leaders from various industries in predictive intelligence, marketing and sales are being added to the lineup everyday, including individuals from some of the largest global enterprise companies in the world. Check the B2B ESP website for further speaker updates.
The conference will take place on July 14, 2016 at the Four Seasons in San Francisco. Early Bird registration is $195 and is available through April 15, 2016. For more information, registration, or sponsorship options, visit the summit website. For a taste of what 2016 will look like, check out Cisco vice president of marketing Joseph Puthussery’s session on predictive intelligence and demand generation.
6sense's mission is to empower marketing and sales teams with 100 percent visibility into buyers; who they are, needs and timing. 6sense provides marketers with omni-channel connectivity and visibility from brand to demand to won. 6sense predicts who is in market to buy, what products, when they will buy, and where they are in the buyer's journey. The company's predictive intelligence platform helps B2B marketing and sales leaders uncover net-new buyers early in their journey.
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