SAN FRANCISCO, March 16, 2016 /PRNewswire/ -- 6sense today announced three major speaker additions to its annual predictive intelligence summit B2B ESP, taking place at the Four Seasons Hotel in San Francisco on July 14, 2016.
With the recent additions, the updated B2B ESP speaker lineup features Blue Jeans Network president Mike Mansbach, Brocade CMO Christine Heckart, Cisco vice president of marketing Joseph Puthussery, Forrester Research vice president Laura Ramos, NetSuite vice president of global sales ops and enablement Jake Hofwegen and former Xactly CMO Scott Broomfield.
B2B ESP is the premier forum for the marketing and sales professionals fueling the revenue growth engines of the largest, most sophisticated B2B enterprises. Hosted by 6sense, B2B ESP provides the opportunity for peers to discuss the future of B2B marketing and sales and ask the burning questions plaguing countless marketing teams. Why aren't my leads converting? How can I achieve omni-channel visibility and reach buyers early? Where should I spend money now to reach my buyers of tomorrow?
"We're very excited about the application of big data insights into every aspect of business. At Xactly, we are especially excited about the advances empirical data have created in incentive compensation," said Scott Broomfield at last year's event. "To that end, we're thrilled to be among peers in the push for impactful data, and we can't wait to see how data will be used to optimize every system, application and tool available."
Broomfield, Hofwegen and Puthussery will each take the stage to discuss how they are using data to drive their businesses forward. Every year, B2B ESP continues to evolve and serve as a forum for professionals to learn the ways cutting-edge B2B enterprises are building data-driven organizations and adapting to new challenges and technologies. The industry pain points have been prevalent for years, but with predictive intelligence, sales and marketing teams finally have the necessary data and technology to deliver true ROI. Predictive intelligence allows marketers for the first time to connect data across all channels (both internal and external) to drive brand to demand to revenue.
"Predictive is huge for a number of reasons. Customers are 70 percent done with their discovery buying cycle before they ever reach out to you," said NetSuite's Hofwegen at last year's event. "Not many prospects start their buying cycle by submitting a lead from or calling a vendor directly. Predictive analytics lets you find those buying signals early, which is extremely important if you want to win and grow their business."
Additional sales and marketing thought leaders from various industries are being added to the lineup everyday. Check the B2B ESP website for further speaker updates.
As part of 6sense's continued commitment to driving social impact and fostering a passionate, philanthropic company culture, all of this year's registration fees will be donated to Girl Rising, a global campaign to solve the biggest problems of developing nations. Data shows that educating girls is the smartest investment and the single greatest solution to solving key issues such as hunger, poverty, and infant and maternal mortality rates in developing nations. By giving back to Girl Rising and investing in the solution of our time, 6sense is furthering its commitment to building inclusive communities and thriving economies around the world.
"B2B ESP will always be a forum where we can have a deep educational discussion about data-driven business and predictive technologies, but we also strive to continuously look outside ourselves to find ways we can apply the principals and product for greater good," said 6sense's Amanda Kahlow. "Giving back is one of our core values, and our event provides a medium for the best minds in business to discuss ways to make a collective impact with the power of data at their fingertips."
The conference will take place on July 14, 2016 at the Four Seasons in San Francisco. Early Bird registration is $195 and is available through April 15, 2016. For more information, registration, or sponsorship options, visit the summit website. For a taste of what 2016 will look like, check out Lenovo senior manager of digital marketing Mike Ballard's session on predictive intelligence and demand generation.
6sense's mission is to empower marketing and sales teams with 100 percent visibility into buyers; who they are, needs and timing. 6sense provides marketers with omni-channel connectivity and visibility from brand to demand to revenue. 6sense predictions power all downstream sales and marketing systems with intelligence on who is in market to buy, what products, when they will buy and where they are in the buyer's journey. 6sense enables intelligent growth resulting in new pipeline, higher marketing to sales conversions, larger opportunity size and increased sales productivity and effectiveness with teams focusing on the right "in-market" buyers with a need now.